Piotr Strzelczyk

Manager of all products and brands of Cosmetics Division. Focus on Market Strategy, Brands positioning, Communication, ATL/BTL, Innovations introduction and evaluation, Brand and Trade Marketing. 6 Managers direct reporting, 8 people in structure. Member of Top Management of the company.

Responsibility for all products and brands including Market Strategy, Pricing, Communication, ATL/BTL, PR, Innovations Introduction, Brand and Trade Marketing in Poland, Lithuania, Latvia and Estonia. Strong cooperation with Whirlpool European structures. 6 Managers direct reporting, 8 people in structure. Member of Top Management of the company.

Responsibility for full sales results of the company, terms of trade and relations with Customers, negotiations and sales strategies. Implementation of new Sales and Merchandising structures, 4 Sales Managers direct reporting, 35 people in structure. Member of Top Management of the company.

Responsibility for Built-In products business unit. Marketing Strategy, portfolio management, BTL/ATL communication, full P&L management including logistics, fixed costs, employees, budgeting. Member of Top Management of the company. 2 direct subordinates, 11 people in structure.

Responsible for business with top strategic customers: Tesco Group & Carrefour Group – direct customer cooperation, annual negotiations, Unilever business development with customers.

1. Trade support for Unilever modern trade channel:
hipermarkets, supermarkets, cash&carry, drogerias and discounters. Key Accounts Managers support, price balance between Unilever customers, coordination of activities execution in channels including brand launches and complex cross-categorial promotions, targeting UL sales force, POP definition.

2. Category Management. Leading complex Catman projects with key customers: Real, Carrefour, Tesco, Ahold, Rossmann.4 direct subordinates.

3. Key Accounts Management of drogeria customers: Rossmann, Polbita)

Responsibility for Signal brand in Poland and CEE. Local communication development (incl. TV/Press/ Outdoor advertising), portfolio management, brand business results, ATL&BTL agencies cooperation

Brand management projects