Radomir Głaszczak

international assignment (location: Moscow)- responsibilities: Board member, People Leader, full P&L responsibility, strategy development and execution of the annual plans, member of the European Marketing Directors Board.

Personal achievements and people management:
• People management: Team Leader with 8 direct reports

radoinvest.pl
www.facebook.pl/RadoInvest

Providing various legal services to individuals and legal entities:
- debts collection
- transimission easement
- full legal service
- compensation

international assignment (location: Prague); On top of brand responsibility leading new markets integration into the new CEEMEA region.

Personal achievements and people management:
• Successful integration of new markets (MEA, RSA) into CEEMEA region: processes, marketing plans, investments in line with regional strategy
• People management: Team Leader leading marketing team from local markets (9 members)

international assignment (location: Prague); On top of CEE brand responsibility leading Russian Route To Market strategy 2015-2018 development.

Personal achievements and people management:
• new Russian Route To Market strategy 2015-2018 approved by Russian board
• People management: Team Leader leading marketing team from local markets (7 team members)

international assignment (location: Prague); On top of CEE brand responsibility local position in Romania. Full P&L responsibility.

Personal achievements and people management:
• Strong execution of 2013 annual plan leading to highest market shares ever
• Development of 2014 plans that led to turnover growth significantly above the target YTD and market shares growth to record high levels
• People management: 2 direct reports (development of marketing and management skills recognized by rest of the organization); Team Leader leading marketing team from local markets (7 team members)

International assignment (location: Prague)

international assignment (location: Prague)- responsibilities: build and lead the brands: develop brand regional strategy and approve local annual plans, determine the levers of marketing mix and budgets allocation, ensure constant brand innovation, input into global NPDs and ATL campaigns development; drive brand performance: owns brand commercial outcomes (topline, market shares), monitors performance of the brands and initiate corrective actions when needed; media management: lead media management improvement across the region including developing media skills within marketing team.

Personal achievements and people management:
• Over-proportional turnover growth of managed brands (significantly above LEGO Russia-Visegrad average)
• Highest market share ever
• People management: Team Leader leading marketing team from local markets (6 team members)

International assignment (location: Moscow)

Responsibilities: Long term strategy 2010-2015 adjustments, innovations & activity roadmap for Knorr brand in Russia and Ukraine; leading the development & implementation of strategic projects to deliver long term plan (including NPDs). Developing strategic integrated brand communication to further support new brands’ positioning.

Personal achievements and people management:
• Value and volume shares build up in key categories
• Double digit sales growth after 2 years of consecutive decline
• Ensured high team morale when people worked under high pressure (simultaneous work on couple of NPD projects) enabling the team to deliver a quality products in a very complex project
• People management: 1 direct report; Team Leader leading project team of 10 members

International assignment (location: Moscow)

Responsibilities: Development of the long term strategy 2010-2015, innovations & activity roadmap for Knorr brand in Russia and Ukraine; leading the development & implementation of strategic projects to deliver long term plan (including NPDs and total portfolio re-launch). Developing strategic integrated brand communication to support both the new brands’ positioning and ensure local relevance.

Personal achievements and people management:
• Successful delivery of portfolio re-launch (product, packaging, secondary packaging) leading to shares growth in main categories
• Approved long term strategy based on consumer understanding and right portfolio road map for Knorr brand in Russia
• Creation of new positioning and communication evaluated very highly in consumers quantitative researches
• Ensured high team morale when people worked under high pressure for prolonged period of time (8 months of re-launch preparation) enabling the team to deliver a quality products in a very complex project
• People management: 1 direct report; Team Leader leading project team of 20 members for more than 1 year

Responsibilities: Development of the long term innovation & activity roadmap for Knorr brand in snack categories in key CEE geographies; leading the development & implementation of strategic regional projects for snack categories; building strategic communication and integrated brand communication to support both the brands’ positioning, and ensuring local relevance in key CEE markets.

Personal achievements and people management:
• Creation of 3 years road map for category development in CEE countries
• People management: Team Leader leading project teams (up to 8 members)

Personal achievements and people management:
• Recovery of shares after 6 months of consecutive decline in the main market – Poland
• New communication creation and implementation in main CEE markets
• People management: Team Leader leading project teams (up to 8 members)

Personal achievements and people management:
• Re-launch of Amino portfolio in Poland
• Successful launch of NPD over-delivering sales targets
• People management: Team Leader leading project teams (up to 8 members)

Responsibilities: Team Leader function- leading the work of multifunctional team (marketing, sales, finance, supply chain) responsible for launching new brand in trade (including tailor made support plan for key customers); cooperation in preparing re-launch strategy for the brand in Poland (positioning proper both from global and Polish consumer perspective); preparation and implementation of full year marketing plan for the brand (ATL/BTL-very important role of alternative forms of support due to specific target group); preparation of media plan (in cooperation with media house).

Personal achievements and people management:
• Highest market shares in Axe history in Poland leading to UL becoming number 1 player in total deodorants in Poland
• Successful re-launch of Axe brand in trade- old products were replaced in only 2 days on the shelves
• People management: Team Leader leading multifunctional team having sales oriented tasks (12 members)

Responsibilities: Business Team Leader function (reporting directly to Marketing Manager)- leading the work of multifunctional team managing the brand; cooperation in preparing re-launch strategy for the brand in Poland (market researches, positioning, communication); preparation and implementation of full year marketing plan for the brand (ATL/BTL); preparation of media plan (in cooperation with media house).

Personal achievements and people management:
• Creation and successful implementation of re-launch plan which led to sales and market shares stabilization after 2 years of decline
• Creation of multifunctional business team motivated to manage the brand on a day to day basis
• People management: Business Team Leader leading multifunctional business team (10 members)

Responsibilities: i) preparation, execution and tracking of product and conceptual initiatives on the brand. This involved leading the work of multifunctional team on assigned projects, including preparation of both ATL and BTL communication, promotions design, all this in cooperation with a broad range of internal and external partners ii) developing in-depth understanding of the business and marketplace, leading analysis of assigned parts of the business as well as proposing solutions/ideas to further support it iii) planning and tracking the brand’s marketing support budget.

Personal achievements and people management:
• Market shares recovery in Poland and becoming back number 1 diapers brand in the market
• Creation of new brand communication pack that was implemented in rest of CEE countries
• People management: Team Leader of multifunctional teams (up to 8 people)