Adrian Mochocki

Responsible for Delikatesy Centrum (Eurocash Franczyza)

- strategic consulting for fmcg & retailers

Innovation Brand Manager (since November 2006),
-Reporting to General Manager/MD, 2 employees & 1 dedicated external Consultant
-Responsible for developing & implementing innovation strategy in Poland and Baltics (Lithuania, Latvia, Estonia), consulting innovation projects for Central Europe
-Searching for new business opportunities and evaluating them
-Preparing strategic recommendations for mergers&acquisitions
-Leading cross-functional and international teams

Brand Manager(08-10.2006, 1 employee), Senior Associate Brand Manager (01-07.2006), Junior BM (07.2004-12.2005), fully responsible for Fantasia Brand:
-Developing long- and short-term brand strategy,
-Budget responsibility, financial KPI’s controlling,, sales forecasting,
-Ad (press, radio, TV-copies) development and managing ATL agency (Y&R),
-Media planning and managing media agency (MediaCom),
-Leading quali&quanti researches: explorations, insight studies, product tests, U&A, C&U, price tests, communication tests (cooperating mainly with IPSOS, Millward Brown, Synovate). Analyzing consumer and market data from MEMRB, GfK, Millward Brown,
-New product development,
-Planning & execution of BTL activities, product placement, Packaging development
-Cooperation within global Danone company,
-Took part in various marketing trainings: Strategic Positioning & Advertising College (Brand Development Network International), Danone Marketing University, people leadership, innovations, copy development, media planning, market research, packaging, etc.

-Preparing and implementation of the long- and short-term communication and sales strategy for new media (mainly for Internet), responsible for new media budget,
-Developing new corporate website with a range of e-services (online prints ordering, picture galleries) in co-operation with interactive agency, photo shops, sales department a.o.,
-Member of strategic management team, setting up the new company strategy

-Strategic and operative media planning for all brands (all media: ATL & BTL),
-Supporting brand managers in promotion preparation,
-Managing online-projects (www.cokelightmann.com, www.sprite.de, www.coca-cola-fussball.de, www.cokelightlemon.de, www.burn-passion.de etc.),
-Developing cross-media co-coperations (won the Konvergenz Award 2003 for the best German cross-media promotion “Coke light Man Contest 2003”!),
-Coordinating communication between brands, advertising- media- and internet- agencies,
-Preparing marketing analysis using data from TGI, AC Nielsen etc.

-Active support of Marketing Manager,
-Co-ordinating marketing activities in all hypermarkets,
-Preparing openings for the new shops: building navigation system, creating advertising, preparing opening-shows,
-Co-operation with advertising and media agencies, local marketing and sales managers

-Internship in the headquarters of insurance company in departments:
-business development, marketing., human resources.