Wiktor Taczanowski

BUSINESS STRATEGY: Development of sustainable growth strategy for new brand in CEE. Scope includes: brand positioning, architecture, NPD and supply strategy, trademark and regulatory clearance, pricing, consumer and healthcare professionals winning concept development, launch and communication strategy, 5Y financial business case development and Board of Directors alignment

BRAND ACTIVATION: Plan, develop and guide market adaptation and execution of 360 activation toolkit for the new brand – touchpoints selection, creative materials development, markets guidance

GEOGRAPHY: Poland, Czech Republic, Slovakia, Romania, Hungary, Bulgaria, Baltics

P&L RESPONSIBILITY: CEE 5Y cumulative Net Sales EUR 48 M; EBITDA EUR 20 M

BUSINESS STRATEGY: Set priority categories for the business (portfolio strategy); allocate resources to drive business priorities; lead long-term strategy development and execution; collaborate with CEE CMO to align local business strategy; responsibility for financial and market performance of the business (EUR 15M; A&P 5M)

TEAM LEADERSHIP: Lead, develop, manage marketing team of 8 individuals; develop and grow talents; run recruitment or termination processes

BRAND & ACTIVITY PLANNING: Lead, approve, challenge, feedback on all categories planning incl. brand, activity plans to ensure general business strategy compliance

NPD STRATEGY: Develop and implement portfolio vision board, NPD pipeline, secure claims and profitability; Lead NPD projects

EXPERT STRATEGY: Supervise expert strategy (medical team, KOL, HCP activities) to expand Walmark footprint across HCP community and ensure competitive medical endorsement of selected priorities

MEDIA STRATEGY: Lead annual media contract, media strategies for priority brands, supervise media planning/buying/execution loop; develop and align local digital strategy

PRICING STRATEGY: Set & align company pricing strategy to ensure business profitability and market competitiveness

Full commercial responsibility for Consumer Healthcare business in RB Poland (net sales EUR 40M; A&P EUR 8M) including major OTC categories --> analgesics, cold&flu, sore throat, GI, VMS and new business development.

Long-term business and marketing planning - including NPD, claims and TVC pipelines, medical marketing (including KOL strategy and HCP communication).

Expertise in consumer marketing and media.

Proficiency in channel management (Pharmacy and Mass Market).

P&L management.

Managing Team of 5 direct reports.

Rutinoscorbin and Cholinex are the 2 OTC brands of key importance for GSK Poland and major players in Cold and Flu category in Poland.

NiQuitin is the leading brand for smoking cessation in Poland. Its success is built on effective consumer communications, innovative NPD pipeline and professional endorsement.

Therapeutic oral care category brands repoting dynamic growth (strong double-digit). Operating in Pharmacy, Mass Market and Professional (Dental) channels.

FMCG confectionery business. Mass Giving category within Wedel portfolio (Pasjonata, Maestria, Mieszanka Wedlowska, Baryłki, Torcik Wedlowski).

Advanced project management for all marketing initiatives of Cadbury Wedel mass giving portfolio (Pasjonata, Maestria, Mieszanka Wedlowska).

L&M and Chesterfield Brand Assistant
Tobbaco business. Working for the biggest cigarette brand in Poland (L&M) including highly successful NPD - L&M Link (super-slims format brand extension).

Direct Marketing Assistant
Working on building up and/or maintenence advanced technical and marketing infrastructure for 1-2-1 consumer communications.