пропозиції роботи
Waldemar Dabrowski
Sales Management/Busines Development/Marketing
Warszawa,
mazowieckie
Dołącz do GoldenLine i obejrzyj pełny profil tego użytkownika
Zobacz pełny profil
Języki
polski
ojczysty
angielski
biegły
niemiecki
podstawowy
rosyjski
podstawowy
Doświadczenie zawodowe
Category Development & HoReCa Operations Manager
Castelli Group ( North Coast SA)
• Creation & Implementation of Sales and Marketing Strategy in Poland (built from
Scratches - all sales channels, food category)
• Performance Management: maintaining turnover, operational profit, margin, P&L
• Establishing sales plans and business development plans (all channels) to meet
KPIs
• Direct cooperation with Key Supplier/producer (negotiations terms of contract).
• Managing: budget, sales, stock, supply, resources, people
• People management - Field Force ( Regional Directors, Sales Reps)
• Marketing & Trade marketing ( POS, promo & product trainings etc)
• Key Customer management
• Reporting to: Sales Director ( Board Member)
Key Achievements
• Distribution Development - KA, International KA (Poland, Czech Rep, Slovakia,
Hungary), local chains, Retail- 300% turnover increase.
• Significant increase of turnover (300% Y2Y ) executed by Regional Sales Directors and field force
• Sales targets exceeded by 170% Y2Y (Coffee, Tea, Juice)
• Contracts: negotiations and finalizing high value contracts with producers
• Number of contracts - Significant increase -100% Y2Y
• Marketing - ATL& TV Ads Kimbo-Tesco, Carrefour, Leclerc, POS, brand events.
• New Product launch preparation- contract, P&L, trade marketing.
Scratches - all sales channels, food category)
• Performance Management: maintaining turnover, operational profit, margin, P&L
• Establishing sales plans and business development plans (all channels) to meet
KPIs
• Direct cooperation with Key Supplier/producer (negotiations terms of contract).
• Managing: budget, sales, stock, supply, resources, people
• People management - Field Force ( Regional Directors, Sales Reps)
• Marketing & Trade marketing ( POS, promo & product trainings etc)
• Key Customer management
• Reporting to: Sales Director ( Board Member)
Key Achievements
• Distribution Development - KA, International KA (Poland, Czech Rep, Slovakia,
Hungary), local chains, Retail- 300% turnover increase.
• Significant increase of turnover (300% Y2Y ) executed by Regional Sales Directors and field force
• Sales targets exceeded by 170% Y2Y (Coffee, Tea, Juice)
• Contracts: negotiations and finalizing high value contracts with producers
• Number of contracts - Significant increase -100% Y2Y
• Marketing - ATL& TV Ads Kimbo-Tesco, Carrefour, Leclerc, POS, brand events.
• New Product launch preparation- contract, P&L, trade marketing.
Sales & Brand Communication Manager
• Game Planning- Sales & Marketing planning Poland & CEE
• Creating and implementing external marketing communication strategy - sales
support of current portfolio and new launches
• Ultra Premium Brands Category Launch Project
• Key Customer management (Negotiations & Sales & distribution)
• Marketing Budget management
• Managing people and business relationships (internally and externally)
• Reporting to: Head of Marketing & Communication Russia & Eastern Europe (Moscow)
Key achievements
• Ultra Premium Category Launch Project- increase of value performance by 120%
in 12 months period/ Malts 40% increase in 12 months (Nielsen
• Integrated strategy brought significant growth of Premium Brands performance -
Johnnie Walker De Luxe - Gold 12%, Platinum 8%, Blue Label 5%,Sales Smirnoff 22.000 btls 0.7l
• Creator & Project Leader of “House of Walker Project” (the biggest, public
activation for Johnnie Walker) – Media partners (Forbes/Newsweek), TOK FM,AIP Capital Seed. Media coverage ca. 15 million, ROI 400%.
• Despite of advertising restrictions media reach 30 million MIO (Media Impression Outcome) .
• Project evaluation results: ROI ca. 400%, Leader on Polish market
• Creating and implementing external marketing communication strategy - sales
support of current portfolio and new launches
• Ultra Premium Brands Category Launch Project
• Key Customer management (Negotiations & Sales & distribution)
• Marketing Budget management
• Managing people and business relationships (internally and externally)
• Reporting to: Head of Marketing & Communication Russia & Eastern Europe (Moscow)
Key achievements
• Ultra Premium Category Launch Project- increase of value performance by 120%
in 12 months period/ Malts 40% increase in 12 months (Nielsen
• Integrated strategy brought significant growth of Premium Brands performance -
Johnnie Walker De Luxe - Gold 12%, Platinum 8%, Blue Label 5%,Sales Smirnoff 22.000 btls 0.7l
• Creator & Project Leader of “House of Walker Project” (the biggest, public
activation for Johnnie Walker) – Media partners (Forbes/Newsweek), TOK FM,AIP Capital Seed. Media coverage ca. 15 million, ROI 400%.
• Despite of advertising restrictions media reach 30 million MIO (Media Impression Outcome) .
• Project evaluation results: ROI ca. 400%, Leader on Polish market
Sales & PR Manager
• Creation of the marketing communication strategy/Commercial Planning EE
Sales: B2B / HoReCa
• Representing Company within external stakeholders.
• Leading global, national, cross-departmental, projects increasing sales .
• Managing people ( incl. external business partners, key opinion leaders)
• Direct marketing and Media relations.
• Employee engagement.
• Reporting to Marketing Director Russia &EE - Moscow and Diageo Board Poland.
Key Achievements
• Growth of value performance Whisky 23%
• Increased sales ca.8%, growth of brand image attributes by 2-3% (by BTS)
• Driving sales and distribution in licensed and non licensed clients - Diageo B2B
• Sales Award 2012 and 2013
• CSR campaigns- responsible Drinking- Media Reach (MIO) 2 Million
• European Marketing Award – Best Innovation Activation
Sales: B2B / HoReCa
• Representing Company within external stakeholders.
• Leading global, national, cross-departmental, projects increasing sales .
• Managing people ( incl. external business partners, key opinion leaders)
• Direct marketing and Media relations.
• Employee engagement.
• Reporting to Marketing Director Russia &EE - Moscow and Diageo Board Poland.
Key Achievements
• Growth of value performance Whisky 23%
• Increased sales ca.8%, growth of brand image attributes by 2-3% (by BTS)
• Driving sales and distribution in licensed and non licensed clients - Diageo B2B
• Sales Award 2012 and 2013
• CSR campaigns- responsible Drinking- Media Reach (MIO) 2 Million
• European Marketing Award – Best Innovation Activation
Key Customers & Project Development Manager
• Creation of the strategy and development plan for new channel - Premium
Products (B2B Sales& Marketing Communication).
• Building and maintaining long term relationship with Customer, Business partners.
• Managing Strategic Customers (Setting distribution & Sales targets& Contracts).
• Developing new business opportunities (alternative sales &Comms channels).
• People Management & Development (direct reports, selecting, recruiting, training, coaching)
• Budget Management.
• Reporting to Sales Director, Board Member
Key Achievements
• New channel at high standards established (Customer Satisfaction Survey - 1st position within alc. industry)
• Johnnie Walker- Sales increase 30% (channel sales 44.000 bottles 0,7l )
• Project management - Average level of ROI - 300%
Products (B2B Sales& Marketing Communication).
• Building and maintaining long term relationship with Customer, Business partners.
• Managing Strategic Customers (Setting distribution & Sales targets& Contracts).
• Developing new business opportunities (alternative sales &Comms channels).
• People Management & Development (direct reports, selecting, recruiting, training, coaching)
• Budget Management.
• Reporting to Sales Director, Board Member
Key Achievements
• New channel at high standards established (Customer Satisfaction Survey - 1st position within alc. industry)
• Johnnie Walker- Sales increase 30% (channel sales 44.000 bottles 0,7l )
• Project management - Average level of ROI - 300%
Regional Sales Manager On Trade ( HoReCa)
• Managing Region East (1/2 Poland incl. Warsaw)
• Developing sales in line with ComPlan (Focus on Premium Products)
• People Management & Development (Brand Executives and Brand Ambassadors)
•Negotiating & signing contracts with strategic customers.
• Special marketing projects.
• Reporting to On Trade & TT Director, Board Member.
Key Achievements
• Improved budget effectiveness: 40% increased number of contracted outlets.
• Significant increase of performance: Smirnoff Black+ Vladimir sales volume 70K 9lcs; Smirnoff Black 47K 9lcs.
• Best Team Award
• Developing sales in line with ComPlan (Focus on Premium Products)
• People Management & Development (Brand Executives and Brand Ambassadors)
•Negotiating & signing contracts with strategic customers.
• Special marketing projects.
• Reporting to On Trade & TT Director, Board Member.
Key Achievements
• Improved budget effectiveness: 40% increased number of contracted outlets.
• Significant increase of performance: Smirnoff Black+ Vladimir sales volume 70K 9lcs; Smirnoff Black 47K 9lcs.
• Best Team Award
Dyrektor ds Marketingu i Sprzedaży
• Establishing Business Unit in Poland.
• Creating and implementing Sales and marketing strategy.
• Organizing sales based on distributors/Field Force / KA
• Establishing cooperation with other market distributors.
• Re-negotiating of contract for exclusive distribution in Poland.
Key Achievements:
• Successful negotiations of contract for exclusive distribution in Poland
• Sales target achieved- ca.450 000 pcs.
• Creating and implementing Sales and marketing strategy.
• Organizing sales based on distributors/Field Force / KA
• Establishing cooperation with other market distributors.
• Re-negotiating of contract for exclusive distribution in Poland.
Key Achievements:
• Successful negotiations of contract for exclusive distribution in Poland
• Sales target achieved- ca.450 000 pcs.
Amplifiers' Manager
Consumer Relationship Management
Project Leader
Marki Premium
Total Poland
Project Leader
Marki Premium
Total Poland
Szkolenia i kursy
Szkolenie Consumer Relations Marketing:
1. Induction & Management& Development of Consumer Relations Marketing– South Africa
2. Szkolenie praktyczne ( on the job ) - South Africa
Szkolenia brandowe:
1. Tożsamość marek/ Copy Strategy
2. Strategia Marek w erze globalizacji
3. Brand Passion Zacapa_Guatemala
4. Brand Passion Ciroc- USA
5. Brand Passion France
6. Brand Passion Whisky- Scotland
7 Brand Passion Whiskey- Northern Ireland
8. Brand Engagement - Mexico
9. Brand Engagement - Thailand
- Consumer Dialogue
- The Horeca Academy
- Customer Relations Management
- Profesjonalne Negocjacje (Kalkstein)
- Sprzedażowe:
1. Basic Sales
2. Follow Up Sales
3. Competitive Edge Series,
4. The Selling Edge
5. Luxury Goods Selling
Managerskie
1.Trening-Profesjonalne Prezentacje
2.Coaching
3.Field Managers Development Programme
4. Emotional Intelligence In Negotiations
5. Team Management & Coaching
6. Crisis Management
7.Public Relations (Brand PR)
8 Situational leadership SLII ( K.Blanchard)
9.Media Training
10.Luxury Goods Selling
11.Interview During the Recruitment/ Selection Process
( SHL based on Saville & Holdsworth Ltd, GB)
1. Induction & Management& Development of Consumer Relations Marketing– South Africa
2. Szkolenie praktyczne ( on the job ) - South Africa
Szkolenia brandowe:
1. Tożsamość marek/ Copy Strategy
2. Strategia Marek w erze globalizacji
3. Brand Passion Zacapa_Guatemala
4. Brand Passion Ciroc- USA
5. Brand Passion France
6. Brand Passion Whisky- Scotland
7 Brand Passion Whiskey- Northern Ireland
8. Brand Engagement - Mexico
9. Brand Engagement - Thailand
- Consumer Dialogue
- The Horeca Academy
- Customer Relations Management
- Profesjonalne Negocjacje (Kalkstein)
- Sprzedażowe:
1. Basic Sales
2. Follow Up Sales
3. Competitive Edge Series,
4. The Selling Edge
5. Luxury Goods Selling
Managerskie
1.Trening-Profesjonalne Prezentacje
2.Coaching
3.Field Managers Development Programme
4. Emotional Intelligence In Negotiations
5. Team Management & Coaching
6. Crisis Management
7.Public Relations (Brand PR)
8 Situational leadership SLII ( K.Blanchard)
9.Media Training
10.Luxury Goods Selling
11.Interview During the Recruitment/ Selection Process
( SHL based on Saville & Holdsworth Ltd, GB)
Edukacja
Marketing i Zarządzanie, magisterskie
Zachodniopomorska Szkoła Biznesu w Szczecinie
Zarządzanie, inżynierskie
Akademia Morska w Szczecinie
Specjalizacje
Marketing
Komunikacja marketingowa
Marketing
Zarządzanie marketingiem
Marketing
Zarządzanie produktem
Sprzedaż - FMCG
Artykuły spożywcze/Alkohol/Tytoń
Sprzedaż - FMCG
Zarządzanie sprzedażą - FMCG
Grupy
Zachodniopomorska Szkoła Biznesu w Szczecinie
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