Urszula Szymczyk

Leki oddechowe

Dział marketingu - szczepionki

Responsibilities:
- Product launch on the Polish market,
- Global communication strategy development and execution,
- Managing global and local advertising agencies,
- Media plan development and managing media agencies,
- Leading global qualitative and quantitative consumer & market research, analyzing market research data, managing research agencies (GfK, AC Nielsen, IQS & Quant),
- Planning & execution of BTL activities,
- Nationwide sampling initiative management,
- Budget planning and execution,
-POS materials development.

Reporting to Marketing Director.

Responsibilities:
- Development, planning & execution of BTL activities,
- Cooperation with ATL agency and leadership on major projects of communication strategy,
- Leading quali&quanti researches: product tests, concept labs for new launches, Internet quali&quanti researches, communication tests. Analyzing consumer and market data from MEMRB (Insight database), GfK (HH panel), SMG/KRC (ATP),
- Developing long- and shortterm PR activities and managing PR agency,
- New product development and introduction to the market with prior market research and decision making process,
- Packaging development (creative agencies, printing houses),
- Activia website planning, development and managment,
- Sales forecasting,
- Budget planning, financial KPI’s controlling,
- Cooperation within global Danone company.

Responsibilities:
- Development and coordination of event projects,
- BTL angency managment,
- Promotional teams managment,
- Development and production of direct marketing materials,
- Cooperation with creative agencies,
- Market analysis (AC Nielsen).