Tomasz Dębowski

SBM of Heineken. Reporting to Global Premium Brands Director. Managing a BM and an ABM.
- Locally developed and executed large integrated campaigns and consumer promos (UEFA Champions League, Open Your City) engaging millions of consumers through relevant branded content and partnerships with largest media providers
- Lead cross-functional teams in translating marketing initiatives into multi-channel strategies driving consumption frequency
- Developed and executed innovative digital communication platforms with large media partners
- Lead process of social media strategy development
- Developed innovative communication and brand experience initiatives of Heineken through sponsorships (Opener Festival, Cud Nad Wisłą)
- Delivered outstanding results - turnaround in Heineken sales dynamics and brand equity indicators in 2014

SBM of Tatra, the largest brand in terms of sales in the company. Reporting to Brand Group and NPD Director. Managing an assistant.
- Designed from scratch and lead the process of consumer-centered brand re-positioning engaging research agencies and internal stakeholders
- Developed new communication strategy that was subject to a large agency pitch and resulted in production of new TVC
- Initiated and executed breakthrough packaging redesign in line with new communication strategy
- Set up from scratch Tatra social media strategy
Volume Market Share growth: 9,9%(2011) to 10,2% (2012)

SPM at Winiary. Responsible for the category of Flavour Solutions (bouillons and
seasonings), one of the largest and most challenging in the culinary market.
Reporting to Marketing Manager. Managing a Junior Product Manager and
APM.
- Sole responsibility for long term strategy and operational plan development and execution
- Redefined communication strategy with a new TVC, driving category development
- leading international NPD project team (France, Germany, Austria), developing strategic innovation in France

Product manager at Winiary, responsible for the category of Bouillon, one of the largest in the culinary market. Reporting to Marketing Manager, managing an APM.
- Sole responsibility for long term strategy and operational plan development
- Initiated abd executed a re-launch of the entire product range restructuring product, packaging and price points in order to drive category growth
- Managed a complex NPD process across the organization in order to execute re-launch
- Developed a new communication strategy that resulted in breakthrough TVC in the category
- Developed and executed an on-pack consumer promo driving weight of purchase

Assistant Marketing Advisor in the Food Strategic Business Unit at Nestle Headquarters in Vevey, Switzerland. Reporting to Cluster Manager.
- Advised emerging markets (Africa and Middle East, Southeast Asia, South America) on route-to-market and communication strategy
- Lead an international NPD project (North Africa)
- spent three weeks working in Central & West Africa

Assistant Product Manager, then Junior Product Manager at Winiary.
Managing categories of recipe mixes (Pomysl na...), then cooking sauces.
Reporting to Marketing Manager, then to Product Group Manager
- new product development (a number of successful launches)
- executed and developed communication strategy incl. TV communication
- TVC development and production (3 TVCs)
Growth of “Pomysł na…” sales in 2007 +65,5%
Developed and shot a TV ad, that was later adapted by 13 markets.
Winiary cooking sauces market share surged from 50,4% (AS 2008) to
54,5% (FM 2009) – a record-high level

Beginning 01.2007, managing the category of recipe mixes (Pomysl na...) and sauces. Duties embrace product development (recipe, packaging), brand, sales, and communication strategies, as well as day-to-day operations.

Conducting Ad Hoc market research projects; Working closely with the marketing department and research agencies; Desk research on Polish consumer