Tomasz Chmielewski

• Driving Bolton Polska marketing agenda in 3-5+ years perspective
• Managing 3 categories and 4 brands
Food: Rio Mare – fastest growing tuna brand in Poland, strong no.2, tending to no.1 position
Home Care: Meglio – growing double digit y/y. Doubling Val MS in 3 years and become no.3 on market.
Adhesives: UHU & Bison – launch of digital communication and start consumer activations
• Working with 2 Direct Reports (Brand Managers)

• preparing big, national launch in HC category

• Being responsible for Delma brand (i.e. brand budget managing, leading ATL & BTL activations such as Extra School Canteens or School Layette Lottery, ongoing brand performance analysis with recommendations on ex. portfolio optimization, brand plans creation)
• Leading cross-functional and international project teams in order to achieve brand plans
• Presenting performance, recommendations and plans for Board Members, Sales Team and whole organization

• Managing and evaluating activation projects (Kozel and Pilsner Urquell)
• Cooperation with Global Brand Team
• Managing project of launching new SKU to Polish market – Kozel in cans
• Ongoing brand performance analysis (internal and external data)

• Responsibility for specific parts of activations on Tyskie brand – „Tyskiego Najlepszego 2015 and 2016”, sport campaigns 2015 and 2016 and brand relaunch in 2016 (digitals campaigns, OOH, POSM, packaging designing, internal communication, events). Member of team responsible for new TV copies development.
• Close cooperation with Sales Department and supporting departments ex. Insights, Brand Design, Finance, Law, IT, OPCO

• cooperation in creating mobile application
• coordination of digital campaigns (e.g. display, SEM, video)
• coordinating the preparation of campaing websites, websites for own brands and product categories
• managing the content and the current offer on biedronka.pl website and others
• current optimization of biedronka.pl site
• preparation of newsletters for customers
• close cooperation with several interactive agencies and media house

• preparation of thematic folders (from the creative concept to print)
• preparation of printed materials - POS and press advertisements

• cooperation in creating a new biedronka.pl website
• managing the content and the current offer on biedronka.pl website and others
• preparation of newsletters for customers
• coordinating the preparation of campaing websites, websites for own brands and product categories
• coordinating online campaigns, coordinating the preparation of display ads and SEM campaigns
• preparation of printed materials - POS and press advertisements
• preparation of thematic folders (from the creative concept to print)

• preparation of promotional materials (print and online)
• creating briefs for marketing agency
• analyzing selected activities of competitors
• supporting the preparation of the product folder

• preparation of advertising materials for client, contact with the client
• writing creative briefs
• analyzing the competition in chosen industry
• supporting current activities of agency