Szymon Kubiak

• management of retail distribution (B2B2C, B2B)
• building nationwide Franchise network
• responsibility for retail KPIs
• managing a team of 6 people (loyalty program, Franchise project, Experimental POS)
• managing product and marketing campains, POS marketing line, direct marketing models
• managing marketing for retail channel
• managing Social Media PR
• responsibility for budget (mln)
• reporting directly to the Board

• management of two major product lines , Indesit and Hotpoint brands
• trade marketing management for designed categories, creating trade strategy for sales force
• creation and implementation of marketing campaigns in collaboration with external agencies (ATL, BTL)
• managing strategic partners cooperation ( Reckitt Benckiser, P&G)
• analysis of brands (daily sales reports, GFK, IFR) and reaction with proper marketing actions
• budget management of subordinate categories (communication, adjusting product to the market, sales campaigns)
• managing the current portfolio of brands and the development of concepts and strategies for new products (identification, positioning, channel management, exclusivity, product management until the end of life)
• close cooperation with the sales department and product development department
• analysis of market segments and benchmarking
• optimization of product portfolio (phase in, phase out)
• responsibility for the execution of the budget, to achieve planned volumes and margin of the category
• new product development at the international level
• preparing next year budget
• providing training for traders during the process of implementing new products

• creation of new tariff packages, new products market implementation (P&L to End of Life)
• monitoring of the market on the daily basis
• building , motivating , managing the project team
• managing marketing communication for assigned business line (TV, Radio, Internet, Outdoor, Print)
• managing mobile price positioning , negotiations with vendors, forecasting
• managing consumer research (quantitative, qualitative, focus groups)
• stimulating demand by controlling model of prices and sales commissions
• responsibility for volume , margin and product mix
• developing innovative products by combining them with other business services
• analysis of the market situation, competitors, benchmarking, analysis of sell- out
• POS monitoring, mystery shopping

• creating mechanisms and products that prevent churn
• creation and management of direct marketing campaigns
• constant monitoring of the market
• analysis of the dynamics of the customer base
• managing consumer research (quantitative, qualitative, focus groups)
• minimizing churn by controlling price positioning through the subsidiary budget
• creation and management of BTL and POS communication
• examination effectiveness of marketing campaigns

• planning and coordination of events
• responsibility for the execution of events (contracts, planning, implementation, communication, media)
• budget management
• preparing and presenting the developed concepts
• taking care of legal and financial security of events
• building relationships with clients
• close cooperation with suppliers involving price negotiation
• preparing offers and budget estimations
• work closely with decision makers and other departments
• managing realization team (10-20 people)

• identify new market opportunities
• analysis of communication expenditures and telecommunications tariffs optimization
• business negotiations with small and medium-sized enterprises (up to 50 phones)
• active acquisition of new customers from the competition
• technical advice for the clients
• market analysis (customer needs, competitors, marketing activities)
• meeting targets and KPIs (volume, margin, marketing)
• close cooperation with marketing department
• reporting work in the CRM system (salesforce.com)

• achieving the highest sales performance (up-sell, cross-sell)
• implementation of sales plans
• building long term relationships with customers
• building a positive image of the company
• market analysis (monitoring customers’ needs)
• achievement of the highest level of sales in company history

• active development of sales network by attracting new partners
• implementation of sales strategies among key customers
• taking responsibility of the existing customer base
• ensuring the highest standards of cooperation with existing clients
• commercial offers preparation, presentations
• conducting trade negotiations
• daily monitoring of the market and competitors' actions
• supply chain logistics management (negotiations with transport companies, responsibility for deliveries)
• monitoring of customer receivables and documentation flow