Robert Wójcicki

I am employed at the German Headquarters office in Wetzlar near Frankfurt am Main, I am operating from Poland, covering the following countries:
Poland, Czech Republic, Slovakia, Hungary, Ex-Yugoslavian States (Slovenia, Croatia, Serbia, Macedonia, Bosnia&Hercegovina etc.),Caucasus Region (Georgia,Armenia), Mongolia.

I am also responsible for Ireland, Iceland, Andorra (Western Europe)

My role is business development in the region measured by sales results.

From April 2014 I hold the postion of a General Manager CEE. I manage all aspects of the business in the region.
Business divisions: Medical (neurosurgery, ENT, opthalmology), Life Science Research (confocal, in vitro fertilisation IVF, nanotechnology) and Industry.
Creation of a sales team locally in North Eastern Europe and development of a network of distributors.

Leica Microsystems is a world leader in microscopes and scientific instruments (life science research, medical, industry).Leica Biosystems brings histopathology laboratories and researchers the highest quality, most comprehensive product range- histology systems featuring innovative automation.

Employed by UK office in Bracknell Berkshire, my role is strictly business development in CEE region which is a new territory of activity for Baxa. I introduce Baxa to a number of "emerging markets", search for opportunities and find partners for mutual growth.

Baxa Corporation focuses on the needs of hospital pharmacists – from the pharmaceutical company to the patient, by facilitating the handling, packaging and administration of liquid medications.

We provide absolutely most sophisticated and technologically advanced in a global scale automated solutions for parenteral (i.v.) feeding as well as solutions for preparations of cytotoxic medications (not limited to)

In 2012 Baxa due to its innovative portfolio and extremely successful track record has been acquired by Baxter


Baxa's product range addresses to:

hospital pharmacies, oncology departments, neonatology and paediatric departments, intensive care units, surgery departments, gastroenterology departments.


KEYWORDS: medical devices, liquid medications, total parenteral nutrition, enteral nutrition, cytotoxic drugs, feeding, neonatology, oncology, gastroenterology, hospital pharmacy, business development, distributor management, central europe, eastern europe, poland, emerging markets, CEE

As Business Development Manager I was identifying most efficient ways of promoting and sales of Selvita's portfolio and was looking for new areas of activity.
The activity was within B2B sector addressing services and products to innovative pharmaceutical, biotech and CRO companies.

Selvita delivers comprehensive solutions to customers from the pharmaceutical and biotechnology industry targeted at lowering the cost of introducing innovative compounds to the market.

The areas of Selvita's activity included:

target-based solutions – advanced protein modelling solutions
drug discovery – custom in silico library construction
lead generation – optimization of lead compounds
contract synthesis and syntheses paths optimization
information technology for research projects

We also ran our own compound projects in oncology (novel kinase inhibitor) and CNS (schizophrenia, cognitive impairment) in a pre-clinical stage.

KEYWORDS: biotech, biotechnology, innovative compounds, pharmaceutical research, drug discovery, preclinical research, general chemistry and pharmaceutical analytical development services

B2B role (sales to veterinary distributors and animal hospitals, procurement from different manufacturers, eg. KRUUSE, BBraun, Siemens etc.)
Creation of sales startegy
Sales team management
Realisation of sales budget
Marketing mix
CRM

Business development in CEE region
Realisation of sales strategy
Marketing strategy creation and realisation (marketing plans, product presentations, marketing BTL)
Search for new business connections
Launch of new products on markets in the region

Launch of new products on Polish market
Realization of sales budget (analgesics, NSAIDs, dietary supplements, antibiotics, steroids, ACE-inhibitor)
Creation of promotional materials for products to be launched on Polish market
Creation of corporate marketing plans in accordance with international standards of the company
Management, motivating and coaching of sales team (14 people)
Arrangement of workshops for doctors

Conducting of classes for American students in English “Medical techniques in domestic animals”, cooperation with Hope Medical Institute, supervision over student practices, conducting of classes for students of 3rd and 4th year “diagnostics of internal diseases”