Robert Jeznach

An experienced manager of the Analytics, CRM & BI department in one of the largest international trading companies.
Piaseczno, mazowieckie

Umiejętności

CRM Customer Data Integration Data Mining Digital Marketing Excel Pivot GeoMedia Professional System Informacji Geograficznej GIS Application GIS Modeling GIS systems MapInfo Professional Microsoft Excel Microsoft SQL Server Microsoft Word SQL SQL 2008 SQL Injection SQL PL T-SQL Tableau Teradata Text Analytics Text Mining excel Analiza biznesowa SQL Server Analiza danych Marketing internetowy Analityka Analiza rynku Bazy danych Analiza R Modelowanie danych Umiejętności analityczne usprawnianie procesów Marketing bezpośredni Analiza konkurencji język R Data mining, stosowana analiza regresji, znajmość programu R-Studio Optymalizacja zapytań SQL Teradata SQL Assistant Wprowadzanie danych Dane segmentacja klentów client's segmentation client's life cycle

Języki

angielski
dobry
niemiecki
podstawowy

Doświadczenie zawodowe

Makro Cash and Carry Polska S.A.
CRM and Business Intelligence Coordinator - BI, analytics, data engineering, reporting, data mining
CRM & BI
1. Building of multichannel marketing / sales campaigns from the stages of ideas, analytics potential research, selection of
appropriate customers, reporting during the campaign and final, with the preparation of recommendations: e.g.
increasing the effectiveness of Christmas campaigns: increasing the frequency of visits by 2.5% and the basket by 18%
vs. the control group
2. Development customer segmentation models, scorings, customer lifecycle, campaigns based on these models: e.g.
customer selection, targeting in the competition for Trader customers - increasing the effectiveness of the campaign by
5% yoy
3. Building personalized one to one campaigns - dedicated specific offers for specific ones customers.
4. Consent collection project: e.g. collecting consents via email, mobile application, Call Center, in Makro stories -
increasing the share of consents in the selected sample by 26%.
5. Participation in the project of implementing a new CRM system.
6. Reporting service on customer data for internal customers of the organization. Customer data management,
including obtaining consents.
7. Managing and tracking the quality of customer data
Makro Cash and Carry Polska S.A.
BI/CRM Expert; Data Steward
Analytical consulting for Makro Cash and Carry's internal clients, including carrying out multidimensional analyzes.
Participation in international analytical projects of Metro Group.
2. Marketing and sales analytics, preparation of reports, dashboards, KPIs; preparing recommendation.
Robert Jeznach
 Phone number: (+48) 609144434  Email address: robert.jeznach@gmail.com
 LinkedIn: https://www.linkedin.com/in/robert-jeznach/
1 / 33. Building predictive models, targeting, assortment segmentation.
4. Reporting automation.
5. Preparation of algorithms and scripts for customer data validation.
6. Preparation and implementation of procedures regarding the correctness of customer data. Preparation of
algorithms verifying the correctness of customer data - e.g. increasing the purity of email addresses by 2%
Harvard Business Review Polska
Database Manager
Management of a three-person department. Developing and managing the budget.
2. Performing analyzes and building processes to optimize the use of databases in marketing and sales campaigns.
Automation of marketing activities: profiling, scoring - e.g. Increasing subscription renewal by 11% yoy
3. Business analytics, formulating hypotheses and their verification, building purchase models - e.g. Increasing the
effectiveness of open training recruitment by 4%
4. Acquiring databases from external suppliers.
5. Management, administration, modernization and updating of the customer base.
6. Participation in project teams, incl. implementation of the CRM system (Microsoft Dynamics), ERP (Enova), online store
(Magento), HBRP website and customer portal.
Data security administrator
1. Development of procedures for the protection of personal data: security policy, safety instructions; trainings. Co
ntrolling and enforcing the rules of personal data protection. Reviewing agreements on personal data protection.
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Anailtyk GIS
GISMAR
Conducting works as a subcontractor for the following companies: Intergraph Polska Sp. z o.o.,
Map Factory Sp. J., Plan SA, Argos Translations Sp. z o. o.
- GIS data analytics
- control of vector and raster data for the agricultural parcel identification system LPIS - projects: Data Quality Verifier and WJD2, TERYT 2 - State register of borders and areas of territorial division units of the country
- control of LIDAR data as part of the project: "Implementation of airborne laser scanning (LIDAR) and development of derivative products as part of the project "Comprehensive flood protection Żuławy"
- control of vector and raster data and documentation for the LPIS agricultural parcel identification system - Data Quality Verifier project Control of vector, raster data and documentation for the LPIS agricultural parcel identification system - Data Quality Verifier project
- Control of the orthophotomap - a project of the General Inspector of Supervision and Control
- Translation and verification of translations of GIS data and application documents

Geomedia Toolkit, ESRI Toolkit, Bentley Software Package for Microstation, AutoDesk Software Package including AUTOCAD, Terra Toolkit, Quantum GIS, Global Mapper, Quick Terrain Modeler, MapInfo, MS SQL Server Management Studio, MS Access,
MS Excel, own scripts and applications

Szkolenia i kursy

ABC Administratora Danych Osobowych - Omnimodo

Edukacja

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Inżynieria danych - Big Data, studia podyplomowe
Szkoła Główna Handlowa w Warszawie
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Analityka biznesowa, studia podyplomowe
Politechnika Warszawska
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Management 2012 TM, studia podyplomowe
ICAN spółka z ograniczoną odpowiedzialnością sp. k.
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Projektowanie baz danych i aplikacji .net, studia podyplomowe
Wyższa Szkoła Zarządzania i Marketingu w Sochaczewie
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Geodezja i Kartografia, magisterskie
Politechnika Warszawska
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Chemiczno-fizyczny z rozszerzoną matematyką, średnie
V Liceum Ogólnokształcące im. ks. Józefa Poniatowskiego

Specjalizacje

IT - Rozwój oprogramowania
Analiza biznesowa
IT - Rozwój oprogramowania
Inne
Marketing
Marketing internetowy i mobilny

Zainteresowania

Datamining, Bazy danych, GIS, Spinning, Wycieczki rowerowe, Pływanie, Spacery po górach

Organizacje

PZW

Inne

Finalista 1 z 10 (2 miejsce)

tel. 609144434
robert.jeznach@gmail.com

Grupy

Politechnika Warszawska
Politechnika Warszawska
Politechnika Warszawska jest najstarszą polską uczelnią techniczną. Od ponad 180 lat kształci kolejne pokolenia inżynierów, wnosząc istotny wkład w rozwój nauk technicznych.
GIS
GIS
Wymiana doświadczeń i informacji o GIS
Szkoła Główna Handlowa w Warszawie
Szkoła Główna Handlowa w Warszawie
Szkoła Główna Handlowa w Warszawie