Rafał Kostka

*Leading the affiliate marketing strategy for the region of PL & UK

*Defining and implementing new models of cooperation with affiliate partners

*Managing and optimizing of the collaboration with biggest partners as well as new-publishers acquisition

*Implementing global affiliate marketing strategies as well as market-specific adjustments

*Cross-functional cooperation with all other marketing channels within Zalando Group.

*Increasing sales results and improving efficiency of marketing budgets' allocation

*Leading PL&UK affiliate team

*Being in charge of all online and affiliate activities for Sony Store Online in Poland

*Optimizing the co-operation with affiliate networks to over-achieve the target goals

*Being responsible for internal Employee Partnership Programs, External Partnerships with the aim of cross-selling activities

*Managing Sony Education Store based on internal resources as well as the co-operation with external partners

*Realizing the global policy of Sony as for the Sony Store Online in line with local standards and market conditions of Polish e-commerce

*Day-to-day co-operation with Sony HQ in Brussels and Online Business Managers on other European markets

*Complex reporting

*Improving or defining and implementing new processes with the aim of shopping optimization, increase of sales results and influence of online business in the whole company’s structure

*Management of all external online marketing campaigns promoting the brand of Stilago.pl

*Building online marketing strategies with partners as regards branding-awareness and the increase of sales' volumes

*Co-operation with publishers, interactive agencies and affiliate networks in the area of various online marketing channels such as: display, content, price-comparison, SEM, e-mail marketing etc.

*Development of affiliate marketing activities

*Implementation and coordination of new marketing solution: retargeting, inside-retargeting, re-marketing

*Being responsible for gaining new users in order to broaden Stilago.pl customer's date base

*Complex reporting on sales's and lead's results.

*Deep analyzing the effectiveness of particular tools used in internal and external online marketing activities

*Being in charge of outlet vertical development

*Content management and outlet marketing communication

*Being responsible for e-mail marketing publishers in CEE area

*Supervision of publisher's accounts

*Building and maintaining the rapports with publishers, increasing the volume of sales and leads generated by them

*Marketing team support

*Advisory in the area of affiliate marketing :)

* Management and supervision of co-operation between advertisers and publishers on multinational markets (Poland, Czech Republic, Russia, Hungary, Romania)

* Campaigns optimization on display, content and mailing channels.

* Complex reporting on results of sales regarding assigned merchants

* Helping to create and implement team strategy and maintain continuous improvement in affiliate sales

* Identify and deeply analyzing trends to enhance the customer support as well as improve the efficiency of advertisers' activities

* Operating as the key contact for all matters concerning advertisers and their ways to success in affiliate marketing

* Commissions' negotiation and implementation of new solutions so as to improve merchants' results

* Introduction and development of advertisers on further markets

* Management the CPL, CPS and hybrid campaigns of Tripsta, Fru.pl, Sky4fly, Redcoon, Beate Uhse, Opodo, Speak Up, Wakacje.pl, Easygo.pl, Douglas (...).

Partecipation in the program related to the cultural exchange between India and Poland

* Partecipation in the "Fallweek" program.
* Traineeship as regards the marketing strategies, internal supervision and the services for the clients.
*mystery shopping