Rafał Czapski

Responsible for cooperation with Euro-net for Floorcare category (vacuums, robots, accessories):
- sales strategy management
- sales planning
- developing action plans for growth
- managing in-store activities, both at stationary and on-line shops

Coordinating Internet Excellence project to provide best support at key account's on-line store for six categories of small domestic appliances in terms of activities, visibility and availibility.

Close cooperation with KAM, TMM and field force in order to oversee the implementation of the in-store actions outlined in the contract with the Euro-net

Expanding horizons and ability to cope with rapidly changing environment during the fourteen months traveling through 20 countries

Regular blogging, gaining permanent readership and getting into the top three travel blogs in the Onet competition

Improving communication skills through contact with people from all over the world

Planning and implementation of trade marketing strategies for six categories of small domestic appliances in Mass Merch channel (Auchan, Carrefour, Selgros, Makro)

Close cooperation with KAM in order to create growth initiatives within the channel (on-shelf, loyalty programs, packages, promotions, contests, additional POS in-store communication), leading to growth in all categories

Cooperation with external agencies and suppliers of promotional materials

Responsible management of the trade budget for Mass Merch channel

Preparation and evaluation of nationwide promotional campaigns

Conducting and evaluating of loyalty programs for AVENT brand