Przemysław Dankiewicz

- Modelling Avon's representative buying behaviour (e.g. affinity, churn analysis)
- Campaign effectiveness analysis (Campaignly/Quarterly/Annually)
- Local market activities analysis (e.g. performance, effectiveness, profitability)
- Building CE team reporting capabilities incl. R-Language, R-Language (e.g. modelling, report automation)
- Supporting Pricing workshops from CE Marketing Analytics team

- Portfolio and competitive pricing analysis with positioning recommendations based on internal and external data sources
- Supporting decision making process in relation to pricing within regional and cluster marketing / campaign planning / finance
- Pricing workshop facilitation for internal stakeholders
- Complex pricing database processing and maintenance (Access/Excel)
- Monitoring price moves of (1) the strongest drugstore chain and (2) second direct seller in Poland
- Reporting tools development based on VBA macros

- New Product Development team and process management - successfully launching 9 products on the market (with close cooperation with marketing, legal, medical, production, controlling and R&D departments).
- New project recos based on comprehensive market and competitive analysis
- Pricing opportunities identification (in cooperation with controlling department)
- Product line extension proposals
- New packaging proposition (development of marketing communication, direct contacts with suppliers)
- Gathering customer-related insights from field team (periodical sales team meetings)

- Polish market cross-sector analysis for entry purposes based on a brief from German customers
- Macro-economic environment tracking (Poland and Germany)
- Contacting potential business partners for German counterparts
- Competitive and profitability analysis for foreign product market launch