Piotr Pawlak

Responsible for managing the sales and production planning processes for England, Scotland and Northern Ireland. This includes :
- Monthly market, sales and production forecasting
- Reporting sales results and latest market trends to Toyota GB and Toyota Motor Europe top management
- Development of the short and long-term annual sales and production plans
- Management of the annual dealer target setting process as well as quarterly adjustment strategy
- Managing two direct reports

Key responsibilities:
- Create and deploy marketing strategies that ensure the successful launch of new All New Auris, New Verso, New Avensis, New Prius, New LC V8, Prius +, Prius Plug-in Hybrid and Hilux
- Manage product planning process and introduction of New Toyota Medium Duty Van – ProAce
- Lead new cross car line nomenclature implementation (Grade naming)- Active, Icon, Sport, Excel
- Liaise and coordinate cross-functionally all the brand-related actions and decisions, acting as the main interface of the Product Development, Finance, Marketing Communication, Public Affairs and regional Brand Management teams as well as the senior Head Quarter management
- Research and develop the market equation: identify customer groupings, market trends and segmentation as well as key product differentiators, which deliver maximum market coverage
- Define Unique Selling Propositions within an affordable business structure – deliver maximum volume and revenue at minimum cost
- Identify, plan and communicate launch activities which enthuse and motivate markets, functional activities, sales channels management and external audiences

Key activities:
- Responsible for marketing strategy development of New Generation Corolla Sedan (PDCA of current generation; market environment analysis; product positioning and target customer definition; communication, grade, pricing, fleet strategy development; business objectives definition)
- Corolla lifecycle actions management and implementation
- Successful creation of New Model Launch Blue Print
- C and D/E segment competitive analysis and monitoring
- Responsible for new product introduction into Russian market

Key activities:
- Strategic guidance in daily operations to ensure achievement of the set sales targets and maximize Toyota performances in Russia and Kazakhstan
- Negotiation of annual sales & supply plans/target and monthly vehicle allocation with Sales Planning Division
- Daily monitoring and reporting to top management on country’s performances & specific trends
- Working with product Planning and Pricing on local product, grade and price strategy development
- Strategic support on local media and marketing plans development
- Advising NMSC’s on identification of key strategic priorities
- Managing successfully structural logistics delay problem in Kazakhstan. Result: All time new vehicle sales record in April 2011
- Providing markets with best practices and expertise in various areas
- Developing sales and production strategy for the CIS region

Key activities:
- Analyzing Supply and Demand process flow (NMSC’s ordering pattern and TME allocation)
- Identification of key S&D key performance indicators in the monthly process, to shorten lead time and reduce stock levels
- Managing successfully development of Balanced Score Cards (visualization tool).
- Monthly monitoring of action plan implementations in NMSC’s