Piotr Ferdyn

Founder and Managing Director of the international, nonprofit organization offering development programs for professionals based on cutting edge science. WellCome trainings uniquely blend mindfulness/ emotional intelligence practices, nutrition and physical activity toward higher level of agility and best performance.

Step into Board Member role to navigate organization through serious business turnaround and re-enter the path of growth we are proud of:

- Design and deployment of a new strategy focused on perfect in-store execution and format innovation
- Re-organization across all business functions, as well as reinforcement of relevant capabilities and cultural shifts: external focus, execution at faster pace, clear responsibilities and collaboration as an one demand team
- Provision of the best in class team and talent development agenda for > 20 associates in marketing and customer marketing (among 15% highest engaged teams in the entire Mars Incorporated, Gallup Q12 survey ’15 and ’16); Roll-out of proven practices to other functions in the unit and in the region
- Leadership on health and well-being portfolio and marketing initiatives in the European and Eurasian region

Sales leadership role embracing: category management, customer marketing, strategic revenue management and sales operations, with accountability focused on:

- First and foremost establishment of new, highly capable, engaged and collaborative team of 20 associates
- Category and Mars growth through category management projects led for customers accounting for > 40% of company turnover
- Translation of brand initiatives into an attractive proposition for customer and shopper; Management of all aspects of customer needs: category growth, margin, differentiation and easiness of execution
- Maximization of revenue in customers and channels through optimization of portfolio, pricing, promotion and salesforce coverage

Key achievements included: Mars regaining the role of category growth leader with the top 3 customers: Kaufland, Rossmann and Tesco (RSV growth ’14 v ’13 at > 10% for each customer); Mars category management function ranked no. 1 in 2014 Trade Attutude Survey (Advantage); Team engagement among 10% highest engaged teams in the entire Mars Incorporated (Gallup Q12 survey).

Lead on bars portfolio accounting for 75% of company turnover; Accountability for bold innovation management aimed at expanding Mars brands presence from ‘for me’ into ‘for sharing’ consumer occasion.

Key achievements included delivery of consistent bars performance turnaround: 3 years net sales CAGR% at 10,5% (versus market benchmark at 5,5%) as well as successful NPDs (bulk&boxed segments) development and in-market execution resulting in +23mio Eur RSV growth and +8,5pp penetration growth.

Lead on European strategy development for channels accounting for 35% of category sales in the pivotal moment of Mars mass market portfolio being extended through Royal Canin, Nutro and Greenies acquisitions. Drive strategy execution on Polish market with the responsibility for team leadership and entire P&L delivery.

Key achievements included turnaround in market shares performance (+1,2pp in 2 years) and profitability improvement (+1,6pp in 2 years) driven mainly by portfolio premiumisation and salesforce effectiveness.

Accelerated personal growth and business contribution through successful completion of two one-year assignments: 1. UK market sales (including team leadership: 10+ associates), 2. European regional marketing.