Peter Sobiecki Ma Mba

Business Development Director at Altezza Communications

Umiejętności

Zarządzanie klientami Reklama B2B Marketing B2B B2C marketing Budżety Rozwój działalności planowanie biznesu Strategia biznesowa Analiza konkurencji Komunikacja korporacyjna Komunikacja kryzysowa CRM Digital Marketing Przedsiębiorczość Event Management Marketing Zintegrowany biznes międzynarodowy Marketing Międzynarodowy Sprzedaż międzynarodowa Zarządzanie kluczowymi klientami Lead Generation Zarządzanie planowanie rynku Analiza rynku Marketing Komunikacja Marketingowa zarządzanie marketingiem Strategia marketingowa relacje z mediami Negocjacje New Business Development Marketing internetowy marketing produktu Public Relations Wystąpienia publiczne Zarządzanie reputacją Sales Zarządzanie Sprzedażą Start-upy Strategic Communications Partnerstwo strategiczne Strategia Szkolenie Zarządzanie zespołem Sprzedaż People Management Budgeting Communications Strategy

Języki

polski
ojczysty
rosyjski
ojczysty
angielski
biegły
niemiecki
podstawowy
ukraiński
podstawowy

Doświadczenie zawodowe

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General Director
FutureLife LLC
Imports and distribution of electronic family planning devices.
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Vice-Chairman of the Board
Polish Business Club in Moscow
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Business Development Director
Altezza Communications
Company offers services in media and corporate relations, marketing communications, social media marketing, PR, events, video/digital production.
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Business Development Director
TDF Korea
Found B2B partners for Asian manufacturers (UCC, AGF, Itoen, S&B, Hite, Meiji-Seika, Haitai). Introduced LGCare to largest Russian partners. Advised MITSUI FOOD CO., LTD on market entrance.
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Marketing Director
Agrozemstroi
Prepared and implemented a repositioning marketing campaign for "Moscow Sea" real estate project. Organized press tours and fancy special events for current and potential customers.
SAP Polska
Marketing Manager
SAP
Executed B2B lead generation activities to increase business customer acquisition, including sophisticated special events. Maintained partnership programs with corporate IT (IBM, Hewlett-Packard, Sun Microsystems, etc.) and lifestyle (Porsche, Mont-Blanc) partners. Developed extensive DB of current and potential clients - to turn "cold" and "warm" prospects into "hot" leads. Proactively advocated usage of normal language rather then high-tech "lingo" when presenting to key decision makers (CEOs and other top managers). Maximized lead generation by over 50 percent.
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Country Sales Director
IntermarkSavills
Established proactive internal call-center. Met with prospective buyers, advised on pricing and investment opportunities. Developed innovative approach to sell high-valued property (USD 3.000.000/house); created unique VIP database comprised of 5000 Russia and CIS decision makers.
Philip Morris International SCE Sp. z.o.o.
Head of Communications Department
Managed team of communications professionals in Moscow and regions. Maintained relationships and affiliations with key partners and trade organizations. Responded to press inquiries.
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Marketing Director
Allianz AG
Formed strategic alliances and partnerships with government bodies and corporate clients. Responsible for implementation of corporate re-branding. Competition analysis and market research; Member of Executive Board of All Russian Insurance Union.
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PR and Advertising Manager
OKI Printing Solutions
Established OKI brand in Russia. Implemented marketing and advertising plans; executed co-op plans with distributors; organized product presentations in Moscow and regions. Sales increased fivefold within the first year of operation; Okipage 4w became # 1 best-selling printer in Russia (1996/97) in its category.
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PR Manager
Bozell
Clients included: Eli Lilly, Merloni, Chopard, De Beers, Heinz, GTS, Lukoil, Sidanco. Created brand name "Renaissance Capital" (currently one of the most prominent and diversified financial institutions in Russia)
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Reporter/Researcher
The European
Developed and researched storyline for over 300 articles and 3 books, (including "The Red Ripper" - story about Russia's worst serial killer - Andrei Chikatilo).
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Researcher/Reporter
The Washington Post

Szkolenia i kursy

Kursy:
- Marketing Communications

Edukacja

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Business, General Management, MBA
RMIT University
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Journalism (TV), magisterskie
Lomonosov Moscow State University (MSU)

Specjalizacje

Marketing
Kampanie marketingowe/Eventy
Marketing
Zarządzanie marketingiem
Public Relations
Zewnętrzny PR
Sprzedaż
Turystyka/Hotelarstwo/Katering
Sprzedaż - FMCG
Artykuły spożywcze/Alkohol/Tytoń

Inne

Gotowanie