Paweł Wasiukiewicz

Demand & Supply Planning Manager reports to Supply Chain Director (Board Member) and supervises work of Demand Planning Team. I am responsible for Poland, Baltics & CEE regions (the latter for Laundry Only). Scope of responsibilities covers tasks from forecast alignment with commercial business partners to delivery coordination from factories. Demand & Supply Planning Manger looks over wide range of portfolio in 3 different category groups (Health Care / Personal Care / Household Care) with extended planning horizon due to long delivery lead time. The main performance indicators are forecast accuracy, service level, inventory and portfolio complexity reduction.

With SAP APO launch, I have focused on planning process improvement to further leverage the potential of the system. Move from daily routine into the mid to long term horizon. Promote adequate behaviour and attitude towards the S&OP from all parties involved.

Is part of Demand Planning Team within Strategic Planning Department. Demand Planning Manager is a process coordinator position which involves on-going update of initiatives planned by Sales and Marketing Departments and translating them into sales forecast for improved accuracy and full product availability for customers. Additionally the Demand Planning Manager is accountable for building understanding and trust for sales forecast among all commercial and operational company members.

Develop and implement set of recommendation for special pack planning in terms of volume and timing
- Establish and implement weekly communication process to KAM’s about DP volume recommendation coming from historical volume sales and currently observed market trends for the most important promotions in terms of volume impact on total brand sales
- Prepare set of recommendations for weekly phasing and deport split to be implemented by KAM’s
monitor of promo pack accuracy changes for evaluation of effectiveness improvement in promo pack process

Promotion activities impact on company volume
- Prepare and update on monthly bases promo activities calendar for next 12 month
- Establish the methodology and calculate the incremental volume based on historical sales
- Present the results during the meeting with Customer Marketing and Marketing members

Sell-out trends expert
- Find arguments behind sales forecast in short and long term market developments
- Improve accuracy of sales planning by incorporating sales trendsPersonal achievements:
- Build understanding and trust among all commercial and operational company members for sales forecast

Company Strategy
- leading of strategic planning process for 4-year plan development
- analysis of industry, economic & customer trends to predict category/brand evolution in long term perspective
- close cooperation with cross functional company departments including finance for P&L calculation
- regular plan revision with regional project coordinators based in Paris headquarters
- new launches volume estimation and sale out prediction for supply planning purposes

Market trends monitoring
- monthly meetings with marketing/sales teams for brands development revisions
- market expert to influence/advise on business decisions
- creation of multiple category reports for internal company use
- ad hoc market analysis according to brand plan evolutions (distribution analysis, price and promotion analysis)
- periodical trainings and workshops about the use of specific analytical software

Research agency cooperation
- acting as a single point of contact for any research agency to define company market research needs.
- management of external market data sources to ensure their quality and accessibility for all interested parties
- periodical updates of contract agreements with research agencies to better fit company needs

Category management
- analysis of industry data, customer sales and trends to make recommendations that will enhance relationships with key accounts
- analysis of retailer performance, advertising activity, product selection, pricing and growth trends to benchmark against industry/channel performance and preparation of account specific recommendations to improve performance in all evaluated areas.
- evaluation of account space management practices to maximize productivity

Internal process planning
- close work with cross-functional partners as subject matter experts to influence organizational decisions regarding: product development, pricing, packaging and merchandising.
- coordination of effective information flow between company functional departments including new launches, promotion calendar and other client specific activities

- implementation of custom made research solutions for top FMCG companies in Poland
- relationship management of selected ACNielsen clients
- coordination of research process from clients’ needs identification to evaluation of recommendations impact on the business (Price & Promo, Control Test Panel, others)
- promoting Analytic Consulting services among group of clients - training for client personnel about effective price, assortment and distribution management

- relationship management of top retail clients on the daily basis (Carrefour, Rossman)
- management of assortment, price & promotion for multiple categories during periodical assortment revisions with retail buyers
- recommendation validations for most important retailer decision (e.g. Carrefour fresh-food)
- trainings for clients staff about use of Nielsen tools for analytical purposes

- Management of ‘Colgate Leaders’ program in Trade Marketing