пропозиції роботи
Pawel Jacykiewicz
Head of SEM/SEA - Digital Marketing
Warszawa,
mazowieckie
Dołącz do GoldenLine i obejrzyj pełny profil tego użytkownika
Zobacz pełny profil
Umiejętności
Affiliate Management
Affiliate Networks
CSS
Digital Marketing
Display Advertising
DoubleClick
E-commerce
Google Adwords
Google Adwords Professional
Google Analytics
Google Webmaster Tools
HTML
Internet
LinkedIn
Management Consulting
Marketing
MediaMind
Negocjacje
Omniture
Online Campaign Management
Marketing internetowy
Online Marketing Analysis
PPC
Search Advertising
SEM
SEO
Social Media
Social Media Marketing
Wordpress
Adobe Photoshop
Remarketing
Facebook ads
AdWords - Reklama
MS Office (Word, PowerPoint, Excel)
Marketing B2B oraz B2C
Google Display Network
Negotiation skills
Social Media Strategy
Google Analitycs
Excel, Powerpoint
Facebook Ads Optimization
Double Click For Advertisers
Salesforce
online marketing strategy
YouTube ads
linkedin ad
Sitecore CMS
DoubleClick Search
Języki
polski
ojczysty
angielski
biegły
francuski
podstawowy
niemiecki
podstawowy
Doświadczenie zawodowe
Head of SEM/SEA/ - Digital Marketing
• Leading global team of online marketing experts: Display, SEA, SEO, Affiliate marketing
• Planning and budget controlling for all company’s products
• In charge of relationship with Google, Facebook, LinkedIn, Affiliates and other partners
• Responsible for finding new local and global partners. Negotiation and discussing agreements
• Strategic and operational expertise in performance channels to reach global and regional targets
• Develop the expertise of the online team and support regional teams with their strategic projects
• Reporting to VP of Marketing - forecasting targets, reporting on current activities and setting plans for incoming campaigns
• Evangelising digital marketing at quarterly internal conferences
• Using Google Analytics and SalesForce CRM to monitor, analyze and understand each channel’s performance and quality of leads
• Planning, testing and optimising dedicated landing pages for SEM. Wireframing and A/B testing in order to increase CR
• Continuously analysing and refine tactics' performance in order to decrease CPL
• Planning and budget controlling for all company’s products
• In charge of relationship with Google, Facebook, LinkedIn, Affiliates and other partners
• Responsible for finding new local and global partners. Negotiation and discussing agreements
• Strategic and operational expertise in performance channels to reach global and regional targets
• Develop the expertise of the online team and support regional teams with their strategic projects
• Reporting to VP of Marketing - forecasting targets, reporting on current activities and setting plans for incoming campaigns
• Evangelising digital marketing at quarterly internal conferences
• Using Google Analytics and SalesForce CRM to monitor, analyze and understand each channel’s performance and quality of leads
• Planning, testing and optimising dedicated landing pages for SEM. Wireframing and A/B testing in order to increase CR
• Continuously analysing and refine tactics' performance in order to decrease CPL
Global SEM/SEA Manager - Digital Marketing
• Hands-on management and optimization of all global SEM/SEA, Social and display campaigns across: Europe, North and Latin America, MEASA and Asia to meet CPL target
• Measure and report performance of all digital marketing campaigns against predefined ROI & KPI targets
• A/B ads testing across all channels in order to increase the CTR and CR
• Setting up strategic campaigns for local markets to support their regional initiatives
• Facebook and Instagram advertising - Using Lookalike campaigns to get new enquires
• Report performance of all digital marketing campaigns
• Evaluate site analytics to identify digital marketing opportunities
• Constant SQR analysis and keyword expansion
• Creating strategic remarketing campaigns for application deadline in Google and Facebook
• Measure and report performance of all digital marketing campaigns against predefined ROI & KPI targets
• A/B ads testing across all channels in order to increase the CTR and CR
• Setting up strategic campaigns for local markets to support their regional initiatives
• Facebook and Instagram advertising - Using Lookalike campaigns to get new enquires
• Report performance of all digital marketing campaigns
• Evaluate site analytics to identify digital marketing opportunities
• Constant SQR analysis and keyword expansion
• Creating strategic remarketing campaigns for application deadline in Google and Facebook
Online Marketing Assistant
www.awimaway.com
Edukacja
MA Marketing Digital Media, magisterskie
University of Portsmouth
Marketing and Management, licencjackie
Akademia Górniczo-Hutnicza im. Stanisława Staszica w Krakowie
Specjalizacje
Internet/e-Commerce/Nowe media
E-marketing/SEM/SEO
Internet/e-Commerce/Nowe media
Sprzedaż/e-Commerce
Internet/e-Commerce/Nowe media
Zarządzanie produktem
Zainteresowania
Skiing, sales, consulting, e-commerce, SEO, SEM, Online Marketing,
Grupy
Akademia Górniczo-Hutnicza im. Stanisława Staszica w Krakowie
Akademia Górniczo-Hutnicza to jedna z najlepszych i najbardziej renomowanych polskich uczelni, od lat zajmująca czołowe miejsca w rankingach szkół wyższych. Przoduje w dziedzinie nowocze
CEO KLUB
Klub CEO, właścicieli, prezesów, członków zarządu, dyrektorów generalnych, dyrektorów zarządzających, top menedżerów, najwyższej kadry zarządzającej. Kontakty biznesowe. Prestiżowe spotkania biznesowe
Projekty start-up
internetowe start-upy, wszystko co zwiazane z nowymi projektami, ich finansowaniem i zarzadzaniem
