Paulina Szczepańska

* COMMUNICATION / PR at national and international level

* building the brand of companies on the alcohol and fuel market

* organization of sponsorship events; participation in events such as: industry fairs, product competitions; building relationships at networking meetings; benchmarking

* creating product marketing materials for sales support, with the implementation of the CSR concept, for local and foreign clients (in English): website, advertising spot, photo session, product profile in social media, product content, media PR text, newsletter, presentation, leaflet, offer, product card

* cooperation with advertising agencies, graphic designers, printers, photographers

* VALUE FOR THE CUSTOMER: creating a private label for foreign clients (including matching semi-finished products and creating marketing texts for labels)

* MARKETING / SALE at national and international level

* building the brand of companies on the hotel market, starting with creating and implementing a hotel marketing strategy, a position plan for the quarterly sales and marketing activities

* by managing many projects at the same time - in the form of a comprehensive organization of events in the hotel: market and competition research, benchmarking, offer creating and presenting opportunities, recognizing and stimulating needs, business relationship management, customer service at the highest level, price negotiations, selecting subcontractors, finalizing sales, anticipating unusual situations, final settlements, conducting customer (guest) contests and satisfaction surveys

* for planning, implementation and settlement of marketing and sales campaigns of the accommodation and conference area, wedding campaigns (including participation in industry fairs and organization of open days), events for contractors
with the possibility of creating marketing materials for sales support: hotel profile in social media, product content, PR texts for the media and Intranet, newsletter, presentations and leaflets, commercial offers, press advertisements - in cooperation with advertising agencies

* while actively supporting the CARE Committee and its local CSR initiatives on a global network: co-organizing assistance for orphanages, animal shelters, etc.

* with pleasure taking care of employer branding by organizing innovative forms of collective recruitment of employees or events for employees

* supervision over shops in contacts with state institutions and offices (alcohol trade permits, cost and lease agreements, store chain expansion documents etc.)
* cooperation with agents, settlement of their wages and bonuses
* applying for compensation from insurers for losses incurred in premises
* employer branding through the incentive travels for employees

* co-creating of hotel marketing plan, establishing promotional contacts, conducting guest satisfaction surveys and analyzing them

* organization of advertising campaigns with partner companies: internal occasional and product events (natural cosmetics), external market events
* building relationships with clients
* the interior design of the showroom, merchandising