Paulina Szala

 Owner of the TV category
 Responsible of budget creation and realization [Qty, NS, MP]
 Product Launch Strategy and implementation [Price, Product, Place, Promotion]
 Setting monthly targets for sales team [Sell in, Sell out]
 Market and competition analysis [GFK, FOCUS]
 Monthly reports to local management
 Team management
 Close cooperation with Baltic team.
 Supervisor of all processes in the field of TV category [Sales, Brand Activation, Finance department]

 Coordination of TV and TV Accy – preparation of forecast, cooperation with procurement
and European Central
 Close cooperation with Sales department regarding sales forecast and dealer promotion
 Administration of marketing budget
 Preparation BTL promotions
 Managing the database of market data (GFK, sales reports)
 Reviewing market size and trends, consumer segmentation and trends, sales channel trends
 Responsible for TV Net Sales and Market Share.

Providing support to Product Manager at Sony TV management
 Daily communication with Baltic team to learn market conditions, cooperation in term of information flow and sales control
 Supporting creation and implementation of marketing strategy based on:
o in-depth market development analysis
o benchmarking against rightly selected competition
o sell-through data from shops
 Providing support in driving SPOL profitable growth of LCD category with critical objectives of increasing market share in both Qty and Amt
 Communicating and cooperating effectively with other departments within Sony
 Negotiations with European Business Groups concerning prices level, strategy and product availability
 Analytical support to the TV Product Manager concerning preparation of reports regarding market development and competition activity by using available tools (GFK, sales reports)
 Preparation of monthly product ranging plan for key models and weekly progress monitoring
 Launching new products
 Building right communication with Consumers through proper maintenance of POS materials and other Shop-front activities
 Co-operation with Brand activation team concerning implementation of the agreed distribution and display strategy in timely product range and POS distribution
 Making market visits to check POS distribution and to collect information about competition market
 Co-operation with Sales Department concerning management of promotional calendar and collection of market information
 Co-operation with Finance Department regarding reporting issues and invoicing flow process

Category: snacks [Bruchette Maretti]
 Logistic canal – responsible for stock management, import.
 Close cooperation with producer [product development, marketing activities – ATL/BTL].
 Ownership of marketing budget [traditional trade]
 Implementation of quarterly marketing calendar.
 Creation of incentive systems for sales team.
 Cooperation with agencies BTL (tasting, sampling, POS materials).
 Systematic analysis of the market and competition.