Matej Podobnik

Responsible for Brand PR and Social Media activities for Gillette, Gillette Venus, Oral-B, blend-a-med and Old Spice for Central Europe region and Brand Protection SPOC for Central Europe.

Leveraging synergies with Brand PR/IM programs and developing corporate reputation programs with customers throughout the Central Europe region.

Head of Public Relations for P&G Slovenia - main responsibilities:
1) Brand PR
2) Media relations and influencer marketing
3) Corporate, governmental and consumer relations
4) Technical & regulatory relations

Additional responsibilities:
a) President of the Work Group for Detergents at Association of Chemical Industry, Chamber of Commerce
b) Head of P&G Slovenia recruiting team responsible for rectruiting best talent through presenting at faculties and organizing business case studies, "Taste the business" seminars and job fairs
c) Certified P&G trainer for the P&G CES region (Effective Presentation Skills, Effective Workload Management)
d) Certified P&G Job Interviewer

1) Retail Centric Shopper Marketing
a) Developing interdependent partnerships between P&G and important retailers by preparing and delivering long-term campaigns and short-term, depending on tactical needs
b) Building brand and store share, by understanding, incorporating and meeting customer and shopper needs

2) Brand Centric Shopper Marketing
a) Driving shopper understanding upfront into initiatives design and processes
b) Delivering high-impact in-store communication that closes sale

3) Leading the share and re-apply process of P&G Slovenia shopper marketing projects within the P&G Central Europe South region (Hungary, Slovakia, Croatia, Czech Republic)

4) Head of P&G Slovenia recruitment team

5) Certified P&G trainer for the P&G CES region