Martyna Wąsowicz

Clients: cosmetics, hygiene, automotive, energy industry
• Responsible for liaising with Clients on global, European and local level in developing and executing marketing strategy
• Managing local and international projects as lead agency including ATL, BTL and digital (social media, RWD website development, rich media campaigns, mobile App, viral, WoMM)
• Developing marketing campaigns from a brief, to strategic planning,
creative development, to final delivery of assets
• Liaising with research, production agencies and media house to deliver successfull brand campaigns with the best ROI
• Managing campaigns budgets, billing, project management of jobs and client presentations, pitching
Work closely with lead European strategic and creative hubs to adapt and localise core campaign assets

Clients: FMCG, automotive, hygiene industry
• Responsible for liaising with Clients on European and local level in developing and executing marketing strategy
• Managing local and international projects as lead agency including ATL, BTL and digital (social media, website development, rich media campaigns, viral, WoMM)
• Developing marketing campaigns from a brief, to strategic planning, creative development, to final delivery of assets
• Liaising with research, production agencies and media house to deliver successfull brand campaigns with the best ROI
• Managing campaigns budgets, billing, project management of jobs and client presentations, pitching

• Responsible for liaising with Clients on local level in developing and executing marketing communication strategy
• Developing local and localising global campaigns including ATL across
TV, cinema, OOH, press and digital (display media campaigns)
• Liaising with production and media house to deliver campaigns on time
and within budget
• Writing client estimates, billing, project management of jobs
client presentations, pitching

- working out non-standard marketing solutions (events, product placement, music marketing) for Clients (i.e. Bosch, Grupa Żywiec, Fiat Auto Poland, Grupa Pracuj, Henkel, WBK)
- current cooperation with the Clients
- preparing of cost estimate and supervision over budgets
- new business of nonstandard marketing solutions

- preparing consumers insights for strategic presentations
- preparing competition analysis
- preparing business analysis for strategic presentations
- preparing reports after internal meetings