Martyna Brychcy

Exemplary projects included:

Phrequency – Electronic Music Agency Jun. 2017 – Nov. 2017
 Delivered brand design incl. brand identity, brand positioning, related marketing research and designed all visual elements of the brand
 Coordinated website design and executed social media campaigns. Built page followers base from 0 to over 1,6k in less than 2 months
 Coordinated tickets sales through clubs, radio stations and direst sales representatives
 Ongoing design work including digital and print art work
Sleep Away – Holiday rental accommodation business Jun. 2016 – Feb. 2018
 Conducted market research and coordinated brand creation process
 Coordinated web design and digital integration with multiple platforms to streamline marketing and sales data
 Created business proposals and advertorials
Andrea Bartoluccio – Architecture and Interior Design Photography Artist Apr. 2016 – Feb. 2018
 Ongoing digital marketing management incl. website and social media
 Creating business proposals and ad hoc marketing materials
 Liaising with clients incl. interior design retailers, designers and exhibitions representatives

IT recruitment agency with international offices in London, Shanghai and Amsterdam with 30 employees. Reported to Business Processes Director and Managing Director

 Responsible for company PR incl. internal and external communication. Rolled out internal communication programme aiming to drive employees’ engagement and improve working environment
 Developed new business collateral. As an outcome, improved the efficiency of sales documents production by creating a full library of company resources and training sales department on brand guidelines and documents creation process
 Responsible for brand management and corporate identity incl. brand strategy, brand assets’ management and execution of marketing activities aiming to increase brand presence and brand awareness
 Ongoing marketing activities and monthly reporting on its ROI and impact on business objectives. Amongst others, results incl. improved showed-up ratio at company’s promotional events and maintaining the same followers’ growth on company’s LinkedIn page without paid advertising
 Coordinated new website development project
 Organised clients’ events in London and Amsterdam

 Duties related to brand management incl. direct supervision of the marketing agency during the rebranding process, creating brand guidelines and implementing them internally, redesigning company’s collateral, increasing brand presence by managing thought leadership initiative. As a result of this initiative Equality and Diversity department has been established.
 Responsible for digital marketing incl. setting up Facebook fanpage, management of company’s LinkedIn account and overseeing employees’ presence on LinkedIn to ensure unified ton of voice, creating content for posts (written and visual), updating company’s website
 Responsible for producing corporate collateral such as sales and corporate brochures, internal training materials, as well as producing client-specific sales materials and tender offers
 Coordinated company’s events
 Responsible for acquisition of advertising space and execution of marketing campaigns. Improved the effectiveness of advertising through increasing awareness of advertising standards and implementing monthly reporting procedure
 Developed onboarding and in-house training programme that increased the retention of graduates within the business
 Recognition: Employee of the month in the first quarter of employment and nominated for The Annual Most Outstanding Commitment Award in Jan 2015

 Coordinated work between clients and IT and design team
 Produced marketing materials such as: reports for clients, SEM strategy briefs and sales collateral

 Conducted market research and participated a product’s launch strategy, assisted in sales collateral development