Marta Grzegorczyk

Develops and controls implementation of product category long and midterm strategy and annual/quarterly/monthly category plan , tactics ,and resources to achieve LGE PL growth objectives (BHI, sales revenue, M/S, COI). Analyzes key market trends, consumer insights, competitors’ activities in order to develop and adjust category strategy and plans. Develops comprehensive 360 communication plans for relevant category within framework of agreed communication strategy.

Prepares and deploys the annual product category budget. Provides strategic and tactical fact-based recommendations/solutions on the merchandising team, Trade Marketing, Business Units goals to improve overall category performance. Supports PR activity for the given category (shares information, formulates message house, sets targets). Creates, executes and controls in-store sales standards. Produces and introduces in-store POS materials and sales staff training materials.

Creates channel trade marketing programmes and distribution plan. Manages account strategies and plans in order to maximise volume and share performance. Conducts efficient communication and action planning with the sales. Initiates and executes category sales and promotional activities. Coordinates ATL and BTL campaigns in given category. Prepares category annual sales and marketing budget. Secures in-store visibility of core line-up and in-store promotions. Manages the daily cooperation with external Agency partners.