Małgorzata Żurada (Lachowska)

- Brand develpement & implementation 360°.

- Creating/adapting strategies for Garnier Face Care Brands
- Creating and developing marketing plans
- Sales forcasting
- Budget management
- Consumer and market research, identifying new business opportunities
- Building and executing Media Strategy
- Preparation and execution new brand, building new pillar (BB cream)
- Close cooperation with all departments (sales,logistic,R&I, controlling)
- Plan and control stagier work
Achievements:
- Sell-in : double digit evolution in terms of value and volume
- Sell-out: Evolution higher then market 3x in terms of volume and 2x in terms of value ( most dynamic brand on the market)
- Negativ SOM trend reversed
- Garnier Skin Naturals #1 brand in Total Poland (JA 2012) with 10% value SOM
- Garnier BB cream started new market trend and become #1 SKU in all creams ranking
- New media image adjusted to Polish market
- Portfolio optimalisation

- Creating/adapting strategies for Garnier Coloration Brands
- Creating and developing marketing plans
- Sales forcasting
- Budget management
- Consumer and market research, identifying new business opportunities
- Building Garnier Color Megabrand Strategy and initiating & executing the loyalty program Garnier Color Club in Traditional Trade
- Introducing new local Ambassadress for key pillar brand
- Plan and control stagier work
Achievements:
- Sell-in 2010 on all brands +3% vol./+2% val. (market +3%vol./+6% val.) ; BAI higher than planned
- Key franchises: CN (+13%vol/+15%); C&S (+10%vol./+9% val.)
- Reverse negative trend in SOM;
- Key franchise CN vol.7,8%/val.8,4%; highest result since launch in 2003
- Conquer key competitor and get #2 position vol./val. in YTD SO 2011
- JA’11 :8,9% val. ( #1 on the market – first time in history)
- JA’11:8,5% vol. ( #2 on the market- fist time in history conquers PICC)
- SO’11: 9,2% val. ( #1 on market – highest market share ever)
• #1 brand in Rossmann ( most important in Poland)
- Color & Shine: SO’11: 3,3% val ( higest som ever)
- Garnier Color Club (Educational program, marketing offer, motivation program, BTL & ATL: 500 POS; sell-in +15% val.; Tratitional Trade market -11% val. in H1 2011 )
- Launch interactive color diagnosis platform (130k UU in 1st month after launch; 500k UU 2012)
- New product launch concept, presented internationally
- Executing full ATL & BTL support with local spokesperson ( sell-out uplift after 3 weeks of campaign +38% vol. in Modern Trade)
- Preparing the launch for Color Sensation (Concept evaluation, BTL&ATL)

- Developement and implementation the merchandising strategy :
- Planning and controling budget
- Building and executing investment budget
- Implementation new systems of make-up furniture on polish market
- Creation and put into operation furniture roll-out plan on whole market
- Building and executing returns & price-off plan
- Planograms' creation, preparing and executing the merchandising updates plan based on launch plan
- Testers management
- Creation of POS materials: coordination creation proces, production and distribution of materials
- Distribution developement policy
- Manage the special project ( gaining space)
- Implementation on the market new L'Oreal Paris Make-Up sub-brand: Studio Secrets ( 89 SKU)
- Building and initiate the loyalty programs for main clients and final consumer
- Coordination of image and promotion events with flagship
- Plan and control stagier work
Achievements:
- Gaining space project Drug Chains (strategy preparation & initiation with test in 10 Rossmann POS (+60% sell-out uplift) - further expansion in Rossmann & other Drug Chains)
- Gaining space project Perfumeries ( +127% space gained in Douglas (67 POS); implementation new bergeries system + introducing professional brand)
- New return & price off policy in Polbita ( return stock reduction by 52%) / POS Categorisation (130 POS)
- Creating and executing investment & merchangising plan (55% of WU & 100% of bergeries exchanged ; savings thanks to initiating combine production)