Magdalena Grzelak

Dział Komunikacji | Marketing Strategiczny, Koelner Rawlplug IP
Wrocław, dolnośląskie

Języki

angielski
dobry
niemiecki
podstawowy
włoski
podstawowy

Doświadczenie zawodowe

Koelner Rawlplug IP
Dział Komunikacji | Marketing Strategiczny
| Brand communication strategy in a range of internal communication, business external communication, social media and employer branding
Call Center Poland
Chief Communication Officer
| HR&Training area management
| Employee recruitment
| On-the-job trainings for new recruits
| HR and trainers models of work
| Trainings, coachings and workshops strategy including soft skills, hard skills and quality
CCIG Group
Chief Marketing Officer
| Marketing team management
| Company's marketing strategy
| Internal communication (for over 2000 employees)
| External communication – business and employer branding
| Corporate identity
| Marketing budget
| All-Poland and international business and recruitment fairs
| Video-communication directed to employees and business partners
| Social and charity campaigns
| Sales, motivation and loyalty competitions
| Communications of perks
| Cooperation with business partners
| Brand image in social media (Facebook, LinkedIn, You Tube)
| Brand values
| Agreements and cooperation with marketing tools suppliers
| Employee’ satisfaction surveys analysis of the results
Money Expert S.A.
Dyrektor ds. Marketingu
| Building the company's marketing strategy
| Development of promotional concepts of internal and external communication
| Creation of marketing budget and expenditure control vs. achieved sales results
| Determining the conditions and management of the cooperation with advertising agencies, media houses, companies in the field of affiliate marketing, printers other providers of marketing tools
| Management to create and maintain a network of branches in the field of promotional visualization
| development and implementation of promotional actions directed to partners, which are to make the relations stronger and increase sales
| Analysis of competition in terms of communications
| Management of the team
Family Finance S.A.
Dyrektor Dep. Promocji
Santander Consumer Bank S.A.
Kierownik Działu Promocji i Reklamy
| Effective implementation of ATL, BTL and internet campaigns, profiled for specific purposes
| Co-creation of marketing budget and expenditure control
| Working with suppliers of promotional tools
| Development and implementation of effective contests and sweepstakes for customers
| Management of self-made project - system of planning and implementing local advertising activities by sale network
| Organization of events, e.g. fairs
| Management of the team
Polskie Towarzystwo Finansowe S.A.
Specjalista ds. Promocji i Reklamy
| Planning and implementation of advertising campaigns
| Working with suppliers marketing tools
| Analysis of communications competition
Polskie Towarzystwo Finansowe S.A.
Direct Marketing Specialist
| Co-creation and management of the system of financial products sales by call center implementation

Szkolenia i kursy

Situational leadership SLII - The Ken Blanchard The House of Skills | Projects managment Prince2 - Prince2 Certification Altkom Akademia | Organizational and team analysis tools Greń Communication | Leadership and managment Greń Communication | Brand managment Centrum Organizacji Szkoleń Menedżerskich | Negotiation Academy Moderator | Mediaplans creation ECU Marketing | Building of permanent relations with customers Training Partners | Customer service level improvment Moderator | Finance products proffesional sale Moderator | Training for Customer Advisors Coorinators Moderator | Brand and Marketing Instytut Zarządzania | Brands building by media communication MPG | Inspire. Motivate. Create. Teach. Guide. Be a Leader - creating content, tools choice and ways of conducting interesting, attractive and effective training for adults technical training | Assessment Center Method - the basics for anchors and assessors

Edukacja

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Manager Produktu, studia podyplomowe
Akademia Ekonomiczna im. Oskara Langego we Wrocławiu
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Biotechnologia, magisterskie
Politechnika Wrocławska

Specjalizacje

Edukacja/Szkolenia
Inne
Human Resources/Zasoby ludzkie
Rekrutacja/Employer Branding
Marketing
Zarządzanie marketingiem

Zainteresowania

TRAVELLING – when I come back I start to think about another destination
PEOPLE WATCHING – inspires and calms me down
COOKING – well seasoned, thai, for me, for guests
PERSONAL TRAININGS – almost every day for some time
COLLECTING bookmarks, travel souvenirs, restaurants business cards and photos of manholes
FRIENDS – we like being each other and taking care of ourselves

Inne

| versatility
| concentration on effectiveness
| precision
| making desissions and acting self-reliance
| very high planning and organizing skills
| working under pressure skills
| creativity and unconventionality
| superior communication skills
| empathy and skill to assiosiate
| briskness and enthusiasm
| positive way of thinking
| tasks approach
| project managment oriented
| analytical way of thinking
| team work ability
| natural leadership

Grupy

Money Expert dobry Pracodawca
Money Expert dobry Pracodawca
Money Expert to ogólnopolska firma doradztwa finansowego. Aspirujemy do pozycji lidera w tym sektorze, mając ku temu konkretne powody - stawiamy na profesjonalizm, partnerskie relacje i wiedzę, która
Money Expert S.A.
Money Expert S.A.
Grupa zamknięta pracowników Money Expert S.A.