L W
Marketing Manager, unilever
Warszawa,
mazowieckie
Umiejętności
Strategia biznesowa
Analiza danych
Microsoft Excel
Microsoft Office
Microsoft Word
Wystąpienia publiczne
Social Media
Języki
angielski
biegły
niemiecki
podstawowy
Doświadczenie zawodowe
Lipton Brand Manager
• Managing no 1 tea brand in Poland
• Building, implementing and executing marketing activity plans
• Full 360 activation implementations(eg. Lipton plays with WOŚP)
• TVC creation
• Media planning
• NPD process (Brand Building perspective)
• Monitoring brand’s performance (sales, market share, media) and implementing improvement plans
• Preparing competitive and price analysis
• Implementing price strategy
• Managing P&L, building Business Cases
• Budget Management
• Agreements negotiation
• Sponsorship
• Cooperation with other departments (sales, planning, trade marketing, category management, supply chain, legal and finance)
• Building, implementing and executing marketing activity plans
• Full 360 activation implementations(eg. Lipton plays with WOŚP)
• TVC creation
• Media planning
• NPD process (Brand Building perspective)
• Monitoring brand’s performance (sales, market share, media) and implementing improvement plans
• Preparing competitive and price analysis
• Implementing price strategy
• Managing P&L, building Business Cases
• Budget Management
• Agreements negotiation
• Sponsorship
• Cooperation with other departments (sales, planning, trade marketing, category management, supply chain, legal and finance)
Junior Sales Development Manager
• Project Leader for polish branch in a global project
• Managing a team
• Work in cross cultural, international teams
• Implementation of innovations
• Managing a project involving managing nine categories and sixteen brands, merchandising, logistics and variable pay systems.
• Cooperation with sales representatives and regional managers
• Briefing, negotiating and further managing and cooperation with Business Process Outsourcing agencies
• Analysis of Key Account Managers performance connected to the project and forming recommendations
• Taking part in creation of new reporting tools
• Recruitment of new team members
• Managing a team
• Work in cross cultural, international teams
• Implementation of innovations
• Managing a project involving managing nine categories and sixteen brands, merchandising, logistics and variable pay systems.
• Cooperation with sales representatives and regional managers
• Briefing, negotiating and further managing and cooperation with Business Process Outsourcing agencies
• Analysis of Key Account Managers performance connected to the project and forming recommendations
• Taking part in creation of new reporting tools
• Recruitment of new team members
Management Trainee in Customer Development Department
Key Responsibilities:
• Managing a cross-departamental project involving shelf management
• Analysis of market situation and forming recommendations
• Team member of Tesco Customer Care Team
• Contact with customers – Tesco and Carrefour Category Management Departments (Space planning)
• Order estiamations for KAMs
• Managing a cross-departamental project involving shelf management
• Analysis of market situation and forming recommendations
• Team member of Tesco Customer Care Team
• Contact with customers – Tesco and Carrefour Category Management Departments (Space planning)
• Order estiamations for KAMs
Junior Consultant
Key Responsibilities:
• Help with project regarding Infomation Security Systems for KRUS
• Translation of documents for European Central Bank
• Creating and managing databases
• Help with project regarding Infomation Security Systems for KRUS
• Translation of documents for European Central Bank
• Creating and managing databases
Szkolenia i kursy
October 2012 Project Management Workshop by QA
September 2012 Advanced Negotiations Workshops by Unilever
2009 Business English Certificate Course ended with obtaining of BEC at C1 level
2008 Business&You workshop by David Neenan
2008 Negotiations workshop by University of Economics in Poznań
2008 Neuro Linguistic Programming workshop by MentalWay
September 2012 Advanced Negotiations Workshops by Unilever
2009 Business English Certificate Course ended with obtaining of BEC at C1 level
2008 Business&You workshop by David Neenan
2008 Negotiations workshop by University of Economics in Poznań
2008 Neuro Linguistic Programming workshop by MentalWay
Edukacja
Specjalizacje
Marketing
Komunikacja marketingowa
Marketing
Zarządzanie marką
Sprzedaż - FMCG
Artykuły spożywcze/Alkohol/Tytoń
Zainteresowania
Bike Riding, running.