Łukasz Braun

- Managing Tech Data's Mobile business unit in Poland and Czech
- Responsibility for the financial aspect of the business (P&L, budgeting, forecasting, reports, controlling aging)
- Building up Vendors (Mobile and IT) and Clients (Telco, Retail, Etail, SMB) network; description of particularly vendors and customers please find below
- Managing and supporting team of: BDMs, PMs & Sales Managers
- Implement and adjust where necessary the business plan according to local market environment, identify and drive local market opportunities (digital, partnership, PR, event, co-promotion, competitions, etc.)
- Maintain the long term relations with existing clients at the highest level across the country - Liaise with international teams to exchange the know how and maximize the local potential
- Build up the sufficient, effective client base in order to win new prospectus vendor's agreements
- Prepare the base to recruit, train and assess

 Cooperating with major key customers: telecom operators (Orange, T-Mobile, Play, Polkomtel), Open Market main channels and resellers/subdistributors
 Responsible for launch telecom department in Tech Data Poland, starting cooperation and preparing & negotiating frame contracts with main Polish telecoms and retailers, selling mobile handsets and IT products plus distribution service,
 Direct distribution of BlackBerry smartphones, accessories, software, licences and support; Developing sales of BB products through telecom, TCS, CES, MASSM, CSS. Being responsible for launch direct distribution of other mobile handset brands: LG, Samsung, Nokia.
 Marketing activities and responsibility of increasing Tech Data’s and mobile department awareness in Polish market, managing co-ad campaigns in branch medias,
 PC & Mobile business unit development, active founding new business opportunities within accounts, building long-term relationships with key corporate customers
 Procurement activities, analyzing offers and prices, being responsible for contract management of key suppliers, negotiations of quarterly frame contracts with IT/telecom suppliers, searching for new suppliers, being responsible for a large area of spend and manage a diverse portfolio of suppliers
 Managing and extending team in telecom department, supervising work of Business Development Manager responsible for retail segment, close cooperation with Product Managers responsible for product lines

 Negotiating contracts and deals with the key corporate customers (Play Mobile, Germanos Poland + 2 MVN Operators)
 Sell-in and sell-out activities management – LG mobile terminals, handsets, modems, netbooks, accessories
 Negotiating quarterly deals – focusing on revenue, profitability, market share; preparing offers and finalization management
 B2B and B2C Sales and Marketing actions management, creating marketing activities in ATL/BTL channels, Commercial, advertising and marketing contribution management
 Customer care activities management, manage current corporate policy with key GSM operator, permanent monitoring and analysing GSM market data
 Supervising and managing group of 12 Regional Sales Promoters (whole Poland)
 Full knowledge about GSM product portfolio, product presentations & trainings for customers
 Commercial and distribution politics management
 Forecast and Planning
 Increase service excellence through adding value and benefit selling
 Direct contact and interface with HQ LG Electronics / Korea
Successes as KAM LG GSM
- Increase LG market share in key account Y2Y ’08 to ’09 from 6,6% up to 16,9% (256% based on GfK Polonia analysis); 437% revenue growth Y2Y ’08 to ’09 simultaneously with increasing cumulated operating incomes (COI)
Honours and awards
- I Price: Sales & Marketing Operating Plan – Warsaw, Dec '08 (project of sales and marketing operation plan)
- Best Performance Award (for LGE Poland) - September 7th, 2009 - award was bestowed on the best organization in recognition of outstanding performance in the 1st Half of 2009

 Supervising and managing group of 12 Regional Sales Promoters (whole Poland)
 Creating quarterly sales targets and bonus schemes for RSP
 Evaluation and arranging bonuses, monitoring, motivating, supporting and training team of RSP
 Directly reporting to President, COO, Sales Director,
 Monitoring sell-out trends and LG condition on market
 Organizing sale supports, contests, conferences and open days for LG in cooperation with GSM operators
 Active cooperation with Sales and Marketing department
 BTL materials production management
Honours and awards
- Nomination: Best Work Practise – Paris, Nov '08 (project of internet platform for regional representatives: managing, monitoring, reporting)

 Organizing brand & products promotions, events, conferences for key customers (Unilever, Adidas, Absolut, Peroni, Nestle, Masterfoods, Coty)
 Staff recruitment and training (hostess, sales promoters, models) – managing group of 20-30 employees
 Personnel activities full coordination, motivating, supporting
 Responsible for technical cases of implemented projects
 Personnel evaluation and salary management
 Close cooperation with customers Sales Representatives
 Final reporting to agency’s Field Manager and key customer’s head office