Katarzyna Kosinska

Marketing Manager Central Europe
Responsibilities: reporting to Marketing Director EMEA; running promotional activities in 14 countries; budget responsibility, strategy and tacticts implementation into local markets; cooperation with local agencies; typical activities: end user seminars, reseller training, webinars, Public Relations, advertising, direct marketing, VIP events etc; responsible for budget and ROI of local actioins.

Marcom Manager for Poland, Czech Republic and Slovakia; and temporary for Hungary and South-Eastern Europe (since June 2003)

Responsibilities: reporting directly to Marketing Manager EMEA; preparation of local budget and execution of local strategies plus implementation of corporate strategies in local markets; development of marcom strategy and its execution for highly advanced system – InfraStruXure™ - new area of company’s acitivities – targeting CIOs and top IT decision makers. Main area of activities: direct marketing, seminars, PR, telemarketing, advertising (following corporate guidelines). Management of local actions via marketing agency for Czech Republic and Slovakia, PR agency and Design Agency for Poland. Close cooperation with international team of product managers and central marketing services.

Marcom Manager for Eastern Europe, Turkey and the Middle East (since April 2000)

Responsibilities: reporting to Regional Sales Manager EEME and Marketing Director EMEA; preparing marcom plans and strategies in cooperation with RM and Country Managers in 5 sub-regions; coordination of local activities in cooperation with 30 people local sales team; running PR activities with help of PR agency in EE, also in ME and Turkey; coordination of direct marketing actions targeting enterprise end users and resellers, trade shows, seminars, advertising campaigns, promotions for resellers etc; fully responsible for marcom budget for EEME region and reporting of results of actions (ROI, CPL); close cooperation with Central Marcom team in Paris (advertising, trade shows, PR, literature) and Product Management team (coordination of product launches)

Marcom Coordinator for Eastern Europe, Turkey and the Middle East (since April 1999)

Responsibilities: reporting to Marcom Manager EEME; coordinating marketing activities in Poland, Czech Republic, Hungary, Turkey and ME: direct marketing actions targeting different business groups; coordination of trade shows; organizing B2B promotion campaigns – targeting end users and resellers; cooperation with 30 people team in 5 offices in EEME region and Marcom Central team in Paris;

head of the Marketing Department reporting directly to C&EE Marketing Manager based in Vienna and to Managing Director of Polish office; building up and coordination of work of Marketing Department, developing marketing strategy for the company, creation short and long-term business plans together with other management staff.

Indirect Channel Marketing Coordinator
Position was based in Marketing Department but dedicated for Indirect Sales Channel. Responsibilities: creation and development of marketing strategy for Indirect Sales Channel; budget control of marketing expenses, close cooperation with Indirect Department and CEE Indirect Channel Director (Vienna); close cooperation with Marketing Managers of Lucent Technologies' biggest dealers/distributors in Poland - development marketing plans, preparing events, fair, telemarketing and direct mail activities, advertising campaigns, preparing and executing of satisfaction surveys projects; implementing Lucent Technologies TeamWorks Program for Partners into Polish market; sales support in development dealers network plans and activities; reporting to Managing Director.

Previously on positions of:
Marketing Specialist
Executive Assistant