Katarzyna Grzybczak

Online acquisition of New Clients for both Noble Bank and Getin Bank (deposits, investment
products as well as current accounts)
• Planning and executing communication strategy and marketing actions
• Negotiations with media houses and external partners on key budget expenses
• Co-creation of business strategy with Management
• Direct cooperation with Sales Department in achieving sales goals
• Development and management of promotional programs in alignment with the Sales Team and
the Product Manager.
• Product launch and support the creation of product launch packages and campaigns.
• Supervision of Marketing team and lead generation Call center
• Supervision of on-line media buying (CPM, CPL, CPA)
• Creating TV campaigns
• Responsibility for the PR strategy of the Bank, including:
• Key messages in the context of corporate and product PR, press releases
• Cooperation with opinion leading and business media - press conferences, launches of new
products, collaboration with opinion leaders, media partnerships, special editions of
magazines, study tours
• Relations with life-style media - communication contexts: luxury brands and Noble
Concierge (food & travel, lifestyle, etc.)
• PR around the luxury events for Clients - Wine & Food Noble Night, Private Banking po
godzinach
• Developing and managing of PR activities with partners - Gault&Millau, Law firm DZP, golf
courses, car dealers
• Collaboration with global PR partners and adaptation of strategy on Polish market - Poland
Sotheby's International Realty
• CSR activities (in cooperation with PR Oxford Noble Foundation)
• Coooperation with PR agencies – briefs, KPI, execution strategies, current projects
• Creation and building brand recognition by expanding capabilities in digital and social media
• Receiving Złote Spinacze Award in 2012, Superbrand Award in 2012, 2013

Launching Sotheby’s International Realty brand on the Polish market
• Creation and approval of marketing strategy with Sotheby’s headquarters in London
• Planning and executing communication strategy and marketing actions.
• Negotiations with media houses and external partners on key budget expenses.
• Co-creation of business strategy with Management.
• Introducing CI for all communication channels(web, btl materials, branches, adverts)
• Direct cooperation with Sales Dept. In achieving sales goals.
• Supervision of Marketing team and Call cente

• Development of brand marketing strategy.
• Supervision and reporting on all marketing actions to the Board
• Cooperation with media houses and supervision of new technology implementation(CRM)
• Creating TV campaigns
• Supervision of on-line media buying (CPM, CPL, CPA)
• Creating effective online marketing (lead generation) supported by a call center arranging
meetings in the branches