Karolina Szczygielska

• Planning Marketing activities for Notebooks, Printers and Visual Display Products
• Budget and P&L ownership
• Microsoft & Intel multilateral cooperation
• Complex ATL campaign management
• Launching campaigns development/localization and management
• Microsites development
• IT products display strategy development and implementation
• BTL strategy development and materials preparation
• Cooperation with Sales Departments and Retail Partners – promotion planning, display coordination, POS development
• Implementation of pro sell out marketing activities
• Analysis of competitor products and market opportunities
• Bundle activities recommendation and implementation
• Cooperation with marketing agencies and media house

Calgon – Fast Marketing Project Management for Eastern Poland.
• Settlement & surveillance of budget
• Result analysis of previous editions
• Target development for Sales District
• Project planning, implementation and evaluation
• Radio copy adaptation
• Cooperation with Media House (MPG), Advertising Agency (Euro RSCG) and Designing Studio
• POS materials project (concept and briefing for Agency)
• Planning and execution inserts in local press
• P&L for action and promo for channels
• Calgon web site development

Vanish (Fabric Treatment, Carpets Cleaners, Curtain Rinse):
• Assistant to the Senior Brand Manager EE Lead
• Artworks development and harmonization with internal and legal requirements for Eastern Europe (over 150 SKU’s – regular and promotional)
• Assessment of cost – effectiveness and preparation of POS materials: Shippers, SPR, bundle packs, etc.
• Presentation for the Brand Team (Answers, Nitro)
• Aggregate settlement of invoices, the allocation of costs between countries
• New Project Developments and Activity Approvals for Vanish
• PR activities (cooperation with PR Agency, development of Vanish products catalogue for press, Web site update)

Airwick:
• Analyze brand and competitive environment to identify opportunities (seasonal offers)

Trade Marketing Project:
• Project and development of the Distribution tracking tool of RB products per SKU vs. planned targets (AC Nielsen, Emigo, IMS)