Doświadczenie zawodowe
Brand Manager Procter & Gamble Central Europe Region
Strategy development and execution across CE region, including portfolio management, communication and Go-to-market strategy.
Holistic plans development with high focus on support in digital media (including biggest in CE and highly successful youtube, facebook campaigns). Including copy development & multiple adaptations.
Leadership of multifunctional Brand Teams of 12 people across Marketing, Sales, Finance, Logistics.
Holistic plans development with high focus on support in digital media (including biggest in CE and highly successful youtube, facebook campaigns). Including copy development & multiple adaptations.
Leadership of multifunctional Brand Teams of 12 people across Marketing, Sales, Finance, Logistics.
Brand Manager Procter & Gamble Central Europe North
Strategy development and execution for one of the strongest brands on Central Europe North FMCG market.
Holistic plans development for new market launches (multiple copy development & adaptation projects, broad ambient & in-store marketing experience).
Leader of Commercial Integration of aquired brand into P&G structures and creation of winning market model.
Leadership of multifunctional Brand Teams of Marketing, Sales, Finance, Logistics.
Holistic plans development for new market launches (multiple copy development & adaptation projects, broad ambient & in-store marketing experience).
Leader of Commercial Integration of aquired brand into P&G structures and creation of winning market model.
Leadership of multifunctional Brand Teams of Marketing, Sales, Finance, Logistics.
Specjalizacje
Marketing
Zarządzanie marką