Karol Białobłocki

Most important tasks on the current position include creating, explaining and executing strategic initiatives, as well as consolidating their influence on functioning and development of the company. Apart from the above, I am also performing all obligations of a marketing director. Reports directly to the CEO.


Market intelligence
• Exploring economy and industry trends
• Estimating market potential and possible demand for company’s solutions
• Competitors’ benchmarking
• Potential projects’ identification

Marketing communication
• Preparation of marketing and sales campaigns
• Managing trade fairs
• PL webpages design and content
• Coordinating the development of the promotional and advertising materials
• Corporate CI
• Setting up PR campaigns

Customer communication
• Development of CRM tools
• CEM + (Customer Experience Management) process management
• Encouraging customer feedback
• Managing key accounts communication to leverage synergies between business segments

Local representatives and marketing team management
• Identification of new agents
• Negotiating contract conditions
• Evaluation of representatives’ performance

Developing and managing long term marketing strategy.

As a Sales Director, first of all I was a team leader charged with the task of managing a group of Sales Managers to be as effective as possible. My role involves a high degree of trend analysis, market monitoring, and result tracking. Well informed about the market and therefore able to accurately forecast sales predictions and shifts in the marketplace on a national scale and also for the individual regions under my charge. Well-developed interpersonal skills, to identify and acquire the best talent possible for the company. The crucial was to maintain close trusting relationships with customers and facilitate open communication between employees.

My responsibilities:
• Seeking out major clients and forming working relationships with the premier buyers in your industry
• Overseeing and managing a team of Sales Managers in Poland area
• Identifying valuable emerging markets
• Accurately forecasting future sales and forming sales plans to adapt to constant shifts in the marketplace
• Serving as a business representative at major industry events, conferences, tradeshows, and expositions
• Maximizing company profit
• Foreseeing and avoiding stagnation in the marketplace
• Forming sales strategies to keep company competitive and innovative

In general my job duties:
• Plan, develop and direct marketing efforts for a particular brand or product
• Create strategies to take advantage of market opportunities
• Conceptualize strategic initiatives and implement details of a campaign
• Execute strategies with cross-functional teams Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
• Supervise brand content
• Manage access to brand assets
• Develop brand standards and usage guidelines
• Assist integration of campaigns with brand consistency
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
• Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
• Write reports, specifications and creative briefs