Języki
polski
ojczysty
angielski
biegły
francuski
biegły
Doświadczenie zawodowe
B2C / B2B Marketing Manager
Responsible for all paints/Surface coatings : 8 products’ categories, 130 product lines
Team leader
• Long term strategic brand plan definitione
• Portfolio rationalisation including NPD and de-listing (sales, NPV, consumer needs, etc..)
• New products introduction
• 360° communication development: ATL/ BTL/ SM
• Visual identity development and roll-out: packaging re-launch, In-store standards, POSM
• Collaboration with regional marketing group – projects member
Team leader
• Long term strategic brand plan definitione
• Portfolio rationalisation including NPD and de-listing (sales, NPV, consumer needs, etc..)
• New products introduction
• 360° communication development: ATL/ BTL/ SM
• Visual identity development and roll-out: packaging re-launch, In-store standards, POSM
• Collaboration with regional marketing group – projects member
Senior Brand Manager
Category: national, local beers: Faxe, Brok, Perła;
Team leader (2 headcounts)
• International beer re-launch plan development: re-positioning, TVC and website creation
• Yearly activity and communication plan development for national and local beers
• Company portfolio re-structuring and pricing strategy recommendation
• NPD - from idea to implementation phase
• Co-operation with internal sales team and external agencies
• In-store brand visibility development
Team leader (2 headcounts)
• International beer re-launch plan development: re-positioning, TVC and website creation
• Yearly activity and communication plan development for national and local beers
• Company portfolio re-structuring and pricing strategy recommendation
• NPD - from idea to implementation phase
• Co-operation with internal sales team and external agencies
• In-store brand visibility development
Brand Manager
Yellow fats category: Kasia, Rama margarine, Rama Crème Bonjour cream cheese.
• Yearly activity brand plan development and execution
• ATL&BTL communication development: TV, outdoor, PR, radio and press campaigns (local copies and adaptations)
• New products’ launches including extensions to new categories, e.g cream cheese
• National consumer promotions and loyalty program running
• Co-promotion with external producers i.e.: Wasa snacks, Delecta cakes
• Yearly activity brand plan development and execution
• ATL&BTL communication development: TV, outdoor, PR, radio and press campaigns (local copies and adaptations)
• New products’ launches including extensions to new categories, e.g cream cheese
• National consumer promotions and loyalty program running
• Co-promotion with external producers i.e.: Wasa snacks, Delecta cakes
Szkolenia i kursy
• Design thinking (Tikkurila)
• Insight searching / Izmałkowa (Tikkurila)
• Project management for project leaders (Tikkurila)
• Effective Presentations for different target groups: spoken/written (Tikkurila)
• Effective ATL&BTL communication (Unilever)
• Marketing Academy, Rotterdam (Unilever): segmentation, positioning, consumer insights, etc..
• Insight searching / Izmałkowa (Tikkurila)
• Project management for project leaders (Tikkurila)
• Effective Presentations for different target groups: spoken/written (Tikkurila)
• Effective ATL&BTL communication (Unilever)
• Marketing Academy, Rotterdam (Unilever): segmentation, positioning, consumer insights, etc..
Edukacja
Specjalizacje
Badania i rozwój
Zarządzanie badaniami i rozwojem
Marketing
Komunikacja marketingowa
Marketing
Marketing internetowy i mobilny
Marketing
Zarządzanie marką
Marketing
Zarządzanie produktem
Zainteresowania
• Water sports – water ski, sailing
• Interior and landscape architecture
• Interior and landscape architecture
Inne
• Entrepreneurial drive - passionate about the work, taking the initiative, self-confident
• Effective project leader, management by goals, very good “people skills”
• Very good communication and presentation skills
• Analytical skills
• Effective project leader, management by goals, very good “people skills”
• Very good communication and presentation skills
• Analytical skills
Grupy
PROMOCJA POLSKI
Promocja gospodarcza, promocja kultury, marka Polski, marketing narodowy, . Zapraszamy specjalistów, studentów, artystów i przedstawicieli instytucji promujących Polskę.
Public Relations w praktyce
Czym jest Public Relations? Jak działać najefektywniej, a zarazem efektownie?
Strategia marketingowa
Grupa dla wszystkich myślących strategicznie.
Do grupy nie są przyjmowane osoby ukryte i anonimowe!
WSPÓŁPRACA BIZNESOWA
Grupa, w której można nawiązać kontakty handlowe, biznesowe.
Zarekomendować siebie lub kogoś.
Dla tych którzy chcą poszerzać swoje kontakty biznesowe
http://www.goldenline.pl/grupa/networker
Zołzy
"Zołza to kobieta niezależna, która będąc w związku z mężczyzną nie przestaje być sobą.Ma poczucie humoru i życzliwy charakter. Nie kłamie, nie gra, nie manipuluje. Zna swoją wartość. Mówi, co myśli,