Kaj Bergman

Marketing Manager in Russia & CIS (10 countries) responisble for all 3 product categories (Stationery, Lighters, Shavers).

Responsibilities included:
* Managing a team of 7 people (4 Product Managers, 1 Catman, 2 Assistants)
* Building a multi-functional team to address new challenges / coach and train direct reports;
* Defining the LTS for the subsidiary for the next 3 years
* Translating the strategy into marketing plans and actions
* Working closely with the HQ to define the optimal initiative master plan.
* Full control over the 4Ps
* Brand strategy development and implementation
* Planning & organizing of the full brand support initiatives (ATL & BTL)
* Emphasis on strong trade marketing support & tracking of KPI’s.
* Full P&L responsibility
* Lead new product launches with full cycle of development.
* Defining mer. standards, assortment by channel & key clients
* Facilitating category management with our clients.
* Defining research needs & launching studies (brand health tracking, shopper studies, U&A)
* Bringing best global marketing practices in to Russia & setting new best practices for the region
* Business Analysis (forecasting, post-analysis, strategic planning, Market share analysis)
* Setting up & defining new marketing processes within the company.

Key Account manager responsible for Super-Pharm, Drogerie Natura, Hebe, SCA & Polomarket for the shavers, lighters & stationery category.

Responsibilities included:
* Achieving OIS & GP% targets
* Negotiation of conditions (yearly) - closed between 1-2 yearly negotiation cycles with each client
* Implentation of new product launches & portfolio optimization
* Development & implementation of new category solutions.
* Equipping the SR with necessary tools to reach targets + gain instore visibility.
* Launch of new categories.

Key Achievements:
* Exceeded targets & booked double digit growth (+26% year to year) within the first year.
* Developed & implemented new category solutions at clients

Product Manager: Shavers & Lighters for Poland and the Baltics

On top responsilibites vs. previous position include:
* Preparation of a new marketing strategy for the Batlic countries.
* Monitoring the new strategy execution
* Creation of trade promotions
* Full P&L analysis
* Leading an assistant

Product Manager of the Shavers & Lighters
* Direct report to Marketing Manager
* Development of full marketing strategy
* Creation of ATL & BTL communication
* Trade marketing oriented with complete analysis & preparation of trade promotions
* Full sales, P&L, and & competative analysis
* Close team work with the sales force
* Forecasting
* Execution of new product launches
* Negotation of key marketing related contracts

Coordinating & developing nationwide multibrand promotions

Development and implementation of new marketing projects including:
* Improving the process of communication between Marketing & Sales.
* Streamlining the overall efficiency in POS material orders.
* Development of a automatic market share + promotion peaks platform

Assisting the BM in the Coloration as well as the Hair care department:
* Launching/Re-launching new products (contact with head quarters, preperation of artworks, planning promotional activities in communication with the KA.)
* Sales, Competition, post promotion analysis
* Updating Listing Status
* Preparing & presenting presentations
* Brand Reviews
* Sales Drives
* Procedures
* Action Proposals
* P&L’s
* Briefings
* Assist in brand specific promotions
* Preparing POSM & feature leaflets
* Briefing agencies
* Customer Service
* Perpare TV commercials

* Develop an innovative product that fulfills customer demands in the year of 2050.

--> Create a Business Plan
--> Develop a suitable marketing campaign
--> Decide upon the distribution channels
--> Present the product and marketing mix in front of
the jury

The development of an innovative real estate advertising website in Warsaw. Promoting the site through door to door sales with leading real estate agencies. Projecting a suitable marketing campaign prior to the product launch. Attending meetings with website developers and negotiating price.

* Coordination of new projects
* Individual Projects
--> Product Sample Coordination
--> Computation of internal data(sales,stock,wages)
* Quality control on production line
* Warehouse stock computing
* Customer communication

-Individual Computer Projects (few examples)
--> Marketing Developments
--> Data gathering for business software
--> Working with sales data
- Customer Service
- Filing
- Car Registration