Joanna Stoińska

Supply planning of finished goods manufactured by external suppliers delivering to Beiersdorf affiliates in Europe. Managing team of planners and launch & relaunch coordinators.

Leading a team of marketing, R&D, supply chain and packaging experts, managing project budget, timing and needed capacities
Assortment formula and packaging optimization
New products development and allocation

Managing 2 brands in baby care segment
Managing total budget on marketing activities
Couching and managing people ( 2 full time consultants, 1 trainee at time)
Analyzing local brand portfolio - to optimize and prepare recommendations
Forecasting accurate monthly/yearly volumes
Monitoring performance against forecast on all key aspects of the brand
Reporting on achievements & recommendating to MD/ MM
On-going analysis of market performance of the brand by using tools like NIELSEN, FOCUS
Preparing and executing brand marketing plans to achieve targets within agreed budgets
Responsible for media plan preparation and execution - both direct cooperation with publishing houses/ internet platforms and with Media House
Identifying consumer needs and ensuring that all marketing activities are geared towards satisfying those needs.
Close cooperation with trade partners with tailor made promotional activities
Close cooperation with Sales Department while preparing promotional support for the brands
Managing professional marketing activities in a form of advanced program directed to midwives
Member of international brand expert team (sharing best practices, discussion on key brand strategy aspects)
Leader of the brand optimization project increasing the profitability of local brand
Achievements:
Silver EFFIE award 2013 for NIVEA Baby digital campaign - Caring Parent Guidebook (created with MEC)
Significant improvement of brand margin as a result of brand optimisation project
Strengthening NIVEA Baby leadership position in Care & Cleansing
Updating and digitalization of professional marketing activities of NIVEA Baby- NIVEA Baby Professional Programme
Creation of first NIVEA Baby app - Dziennik Maluszka

As below and:
Key User SAP PP, MD and Procurement: generation of reports on demand, implementation and training of APO PPDS module and SAP Product Passport, MD creation workflow (CZ/SK, PL, ES)
International and cross functional project: implementation of new logistic structure in BDF Europe - process adaptation, responsible for MD, PP and Procurement modules - implementation, training and appropriate SAP data quality and availability

Planning, materials procurement and subcontractor allocation for packaged promotions and standard VAS products for PL, HU, CZ, SK and RU
Stock replenishment of standard and repeated VAS product
Negotiations and tenders for long term cooperation
Reporting & analysis (eg. OOS, leftovers, costs)
VAS processes blueprint creator and team training in PL, CZ, HU, ES
International and cross functional projects: transfer of labeling process of most of sold SKUs from Hungary to Poland (subcontractor capacity planning, procurement of materials, ensuring full availability of products for sales);

Responsible for marketing procurement
Promotional packaging components and marketing services procurement
Supplier negotiations and contracts
Analysis and reporting
Close cooperation with marketing, trade marketing and sales department

SAP master data creation
Member of international project implementing SAP PLM
Packaging specification creation both for promotion and production Close cooperation with procurement, planning and marketing