Joanna Lewandowska

Reporting to Business Executive. Supervising 3 people: SBM, BM and coordinator. Product portfolio: Princessa, Nesquik, Maxer and new initiatives.
Direct responsibilities:
• Lead Princessa, Nesquik and Maxer brands on Polish market (launch, new positioning/communication for Princessa, strategies and tactics, support, planning and monitoring. Leading European markets in wafer category.

Reporting to Marketing Director Europe. Supervising 3 people: two BMs and coordinator. Product portfolio: Anew, Solutions, Avon Care, Bronze, new initiatives.
Direct responsibilities:
 Lead Anew brand on whole European markets.
 Focus on:
New Product Development, Analyzing, planning, setting and translating strategies. Monitoring and support, financial, forecasting, and portfolio optimizing across all European markets..
Product Launches/ Relaunches/Media planning– launch of Anew Retroactive restage, Anew Ultimate newness, Solutions Body and new initiatives.

Reporting to Marketing Manager Confectionary. Direct Reports: leading 2 people. Product portfolio: Milka, Prince Polo, 3Bit, new initiatives.
Direct responsibilities:
 Lead Milka brand on Polish market in all segments: chocolate tablets, small bites, pralines and countlines (new positioning/communication for Prince Polo brand, new communication for 3Bit brand).

 Focus on:
Analyzing, planning and monitoring Milka, Price Polo and 3Bit strategy in all terms (strategy, support, financial, forecasting, portfolio optimizing).
Product Launches/ Relaunches/Media planning& executing – launch of Milka Alpejskie Mleczko, Milka M-joy (strategy, positioning, pricing, ATL and BTL support), Milka chocolate tablets 250g relaunch, Milka Lila Stars relaunch, new products from Milka Lila Stars launches and new kids range – Milka Milkinis.
Promotions – e.g. value added promotion: dual packs; seasonal promotions, consumer promotions, sampling activities, loyalty programs implementing and coordinating, PR events coordination (Zakopane World Cup Ski Jumping, Prince Polo event in Empik, 3Bit Party Bus), TTB program (Milka. Rodzinna Przygoda).

Reporting to European Business Manager – Detergents-Liquids. International responsibility. Product portfolio includes brands: Bref, Clin and other HH cleaners.
European organisation consists of 15 CEE countries.
Direct responsibilities:
 Translate global strategy for products, defined by Business Management, implement and co-ordinate across all European markets
 Focus on:
Product Launches/ Relaunches – Bref Duo Active liquid; Clin Windows, Frames & More, relaunch of total Clin range; (strategy, positioning, pricing, media support)
Promotions – eg. value added promotion: overfilling, dual packs; seasonal cleaning promotions – establishing European guidelines and implementation
 Organise and lead market project teams to get launch strategies well in place and focus on key issues.
 Follow up standards for pricing, assortment and SKU’s rationalisation across CEE. Specific analytical work looking at profitability & product forecasts.
 Cross-functional work with European Research, Category and Business Development on trade presentations, POS & permanent display solutions.

Reporting to Gillette Brand Manager for Male Toiletries.
Product portfolio included Gillette and Polsilver blades & razors.
Direct Responsibilities:
 Support Brand Manager in product forecasting, financial planning, product launches, distribution build and local promotions development and implementation
 Work closely with Promotion Agencies developing displays and POS materials, also to meet specific customer requirements
 Contribute to the successful launch of Gillette Mach 3 razor,
 Market data analysis and consolidation, assessing of competitor activity based on monthly store checks in different country regions, media activity