Joanna Grzyl

Responsibilities: whisk(e)y portfolio strategy (Scotch Std, Scotch Deluxe, Malts, Irish Whiskey), brand building activations & consumer participation platforms (digital and BTL), coordination of customer marketing activities to drive Diageo whisk(e)y portfolio performance, category innovations

Team management: Brand Manager and Junior Brand Manager
Reporting to: Marketing Manager Whisk(e)y Portfolio Russia & Eastern Europe

Responsibilities: deluxe category strategy (Scotch Deluxe, Malts, Reserve Brands), holistic brands' programs creation & coordination with the focus on PR & Relationship Marketing program for Johnnie Walker brand, category innovations (plan and implementation)

Team management: Brand Manager
Reporting to: Marketing Director Poland

Responsibilities: strategy and implementation plans for Scotch Std whisky (JW Red Label as main focus), coordination of Consumer Relationship Marketing program for Johnnie Walker brand (all variants), consumer/ customer promotions in both channels (on/off-trade), coordination of PR program for JW Red Label, new brand launch - Irish whiskey Bushmills (Feb'08)

Team management: Brand Manager
Reporting to: Marketing Director Poland

Responsibilities: strategy for segment (scotch std and VFM), with key focus on JW Red Label (as nb 1 whisky brand on market), consumer/ customers promotions in both channels (on/off-trade), PR/ sponsorship activities for all whisky brands, coordination of JW Keep Walking Award Program


Reporting to: Marketing Manager Brown Spirits Poland