пропозиції роботи
Jill Malone
Sr. Manager, Digital Marketing at MoneyGram International
Dołącz do GoldenLine i obejrzyj pełny profil tego użytkownika
Zobacz pełny profil
Umiejętności
Zarządzanie klientami
Reklama
blogowanie
Content Strategy
Digital Marketing
media eletroniczne
Strategia cyfrowa
E-commerce
Przedsiębiorczość
Facebook
Google Adwords
Google Analytics
Hootsuite
Marketing Interaktywny
LinkedIn
Zarządzanie
Marketing
Komunikacja Marketingowa
Strategia marketingowa
Marketing Mobilny
Reklama online
Marketing internetowy
Pinterest
komunikaty prasowe
Project Management
Public Relations
SEO
SEOmoz
Social Media
Social Media Marketing
Monitoring Mediów Społecznościowych
Strateg mediów społecznościowych
Social Networking
Planowanie strategiczne
Strategia
Twitter
Web Analytics
Wordpress
YouTube
Facebook ads
E-mail marketing
Shoulet
SpredFast
Języki
angielski
ojczysty
Doświadczenie zawodowe
Sr. Manager, Digital Marketing
•Global Social Media Lead
•Team Lead, Digital Marketing Shared Services
•Oversee Global Online Advertising program
•Team Lead, Digital Marketing Shared Services
•Oversee Global Online Advertising program
Owner, Marketing Manager
Malone Marketing Services
•Cater to individuals and small businesses to provide cost effective and innovative traditional and digital marketing services while establishing and maintaining brand standards.
•Create detailed traditional and digital marketing plans and timelines.
•Consult clients on website structure, usability, SEO, and overall branding to ensure highest rate of conversion.
•Set-up, SEO, and consult or maintain digital accounts such as Facebook, Twitter, LinkedIn, and blogs.
•Traditional marketing services include, but are not limited to, logos, website, brochures, newsletters, and marketing consulting to help make consistent and effective choices.
•Client professions include personal trainer, author/editor, chiropractor, and psychiatrist. Non-profits clients include Equest, FAST Swim, and Interfaith Housing Coalition.
•Create detailed traditional and digital marketing plans and timelines.
•Consult clients on website structure, usability, SEO, and overall branding to ensure highest rate of conversion.
•Set-up, SEO, and consult or maintain digital accounts such as Facebook, Twitter, LinkedIn, and blogs.
•Traditional marketing services include, but are not limited to, logos, website, brochures, newsletters, and marketing consulting to help make consistent and effective choices.
•Client professions include personal trainer, author/editor, chiropractor, and psychiatrist. Non-profits clients include Equest, FAST Swim, and Interfaith Housing Coalition.
Manager, Digital Marketing
•Global Social Media Lead
•Team Lead, Digital Marketing Shared Services (as of October 2013)
•Oversee Global Online Advertising program (as of October 2013)
•Team Lead, Digital Marketing Shared Services (as of October 2013)
•Oversee Global Online Advertising program (as of October 2013)
Training Coordinator
•Create new hire training programs tailored to each position such as Social Media Manager, Social Media Listeners, Sale Executives, Junior Search Specialist, Splash Media U Sales Associates, etc.
•Integrate new social media marketing strategies, platforms, and tools into existing training programs.
•Creation of Continuing Education program in June 2011 to close gaps in social media marketing knowledge of current employees.
•Ensure fulfillment team is updated on new strategies, techniques, and tools in the digital marketing arena that will improve client success and care.
•Integrate new social media marketing strategies, platforms, and tools into existing training programs.
•Creation of Continuing Education program in June 2011 to close gaps in social media marketing knowledge of current employees.
•Ensure fulfillment team is updated on new strategies, techniques, and tools in the digital marketing arena that will improve client success and care.
Social Media Manager
•Act as project management liaison between clients and fulfillment team to ensure exceptional delivery of services.
•Strategize, plan, execute, manage, analyze, edit, and report on social media marketing initiatives and results for clients.
•Set-up and search engine optimized (SEO) digital marketing platforms for clients such as Facebook, Twitter, LinkedIn Company and Personal Profiles, Blog, YouTube, Pinterest, Foursquare, Google Places, Google+, etc.
•Research and select key phrases to curate search engine optimized (SEO) content such as blogs, press releases, posts, and videos for online distribution.
•Oversee and consult on Pay-Per-Click (PPC) campaigns to achieve targeted website traffic within an array of budgets while keeping cost-per-click and cost-per-lead parameters in mind.
•Oversee and manage search engine marketing (SEM) key phrase selection, content creation, and implementation to ensure best chance of meaningful organic ranking.
•Work collaboratively across a cross-functional set of groups such as internal teams, client teams on all levels including c-levels, advertising agencies, and PR firms to properly articulate and deliver consistent digital strategy across all marketing channels, including traditional.
•Connect clients with current and potential customers by growing and fostering an engaged online community consistent with brand standards.
•Leverage social media campaigns and promotions (ex. Facebook Ads) to increase brand loyalty and awareness while driving traffic to desired conversion points.
•Preparation, analysis, and delivery of reports for each account.
•Maintain relationships with clients as an account manager, including replying to customer inquiries and concerns, communicating success and issues, as well as troubleshooting campaign and client challenges.
•Create, execute, and manage digital strategy for la Madeleine Country French Café, Samuels Jewelers, Humperdinks Restaurant & Brewery, Key-Whitman Eye Centers, and more.
•Strategize, plan, execute, manage, analyze, edit, and report on social media marketing initiatives and results for clients.
•Set-up and search engine optimized (SEO) digital marketing platforms for clients such as Facebook, Twitter, LinkedIn Company and Personal Profiles, Blog, YouTube, Pinterest, Foursquare, Google Places, Google+, etc.
•Research and select key phrases to curate search engine optimized (SEO) content such as blogs, press releases, posts, and videos for online distribution.
•Oversee and consult on Pay-Per-Click (PPC) campaigns to achieve targeted website traffic within an array of budgets while keeping cost-per-click and cost-per-lead parameters in mind.
•Oversee and manage search engine marketing (SEM) key phrase selection, content creation, and implementation to ensure best chance of meaningful organic ranking.
•Work collaboratively across a cross-functional set of groups such as internal teams, client teams on all levels including c-levels, advertising agencies, and PR firms to properly articulate and deliver consistent digital strategy across all marketing channels, including traditional.
•Connect clients with current and potential customers by growing and fostering an engaged online community consistent with brand standards.
•Leverage social media campaigns and promotions (ex. Facebook Ads) to increase brand loyalty and awareness while driving traffic to desired conversion points.
•Preparation, analysis, and delivery of reports for each account.
•Maintain relationships with clients as an account manager, including replying to customer inquiries and concerns, communicating success and issues, as well as troubleshooting campaign and client challenges.
•Create, execute, and manage digital strategy for la Madeleine Country French Café, Samuels Jewelers, Humperdinks Restaurant & Brewery, Key-Whitman Eye Centers, and more.
Project and Marketing Coordinator
Advanced TMS Clinics of Texas
•Launched new medical device business segment by coordinating with creative team to create the company’s digital and traditional marketing materials.
•Assembled necessary information to redesign website to ensure proper tracking and search engine optimization (SEO) key phrases were implemented to increase site traffic.
•Negotiated contracts with media outlets such as magazines to place print advertisements.
•Developed and created new traditional marketing materials such as fliers and educational packets to increase awareness of the service being offered.
•Generate local media coverage for TV and newspaper. Locate and set up speaking events.
•Created and maintain 8,000 healthcare provider database. Organized mass mailings of up to 2,000 pieces.
•Orchestrated two open houses complete with catering and over 5,000 invitations distributed.
•Educate healthcare providers about the new treatment being offered by face-to-face meetings, informative phone calls, and providing information requested.
•Coordinate with office manager, technicians, physician, and patients to create an effective schedule.
•Managed construction project of converting two offices to meet new equipment parameters. Researched and chose best, most cost effective products to fit our facility needs. Troubleshot building issues.
•Hired, trained, and supervise three technicians to ensure consistent and quality treatments were being delivered.
•Assembled necessary information to redesign website to ensure proper tracking and search engine optimization (SEO) key phrases were implemented to increase site traffic.
•Negotiated contracts with media outlets such as magazines to place print advertisements.
•Developed and created new traditional marketing materials such as fliers and educational packets to increase awareness of the service being offered.
•Generate local media coverage for TV and newspaper. Locate and set up speaking events.
•Created and maintain 8,000 healthcare provider database. Organized mass mailings of up to 2,000 pieces.
•Orchestrated two open houses complete with catering and over 5,000 invitations distributed.
•Educate healthcare providers about the new treatment being offered by face-to-face meetings, informative phone calls, and providing information requested.
•Coordinate with office manager, technicians, physician, and patients to create an effective schedule.
•Managed construction project of converting two offices to meet new equipment parameters. Researched and chose best, most cost effective products to fit our facility needs. Troubleshot building issues.
•Hired, trained, and supervise three technicians to ensure consistent and quality treatments were being delivered.
Recruiting Coordinator
Commercial Metals Company
•Assisted in all phases of the recruiting process such as sourcing, pre-screening, logistics, offer generation, and on-boarding.
•Oversaw and managed the new hire on-boarding. Compiled and analyzed data pertaining to the on-boarding then optimized the process to benefit the new hire and company.
•Involved in the development and implementation of system and process enhancements to streamline the recruiting process.
•Facilitated and continually redeveloped new hire orientation.
•Created processes to improve organization and optimization of time and resources while cutting inefficient processes and procedures.
•Supported recruiters, hiring managers, external candidates, and employees throughout the process of recruitment, selection, and on-boarding.
•Reviewed, edited, and posted position requisitions in a multitude of locations, as well as coordinated additional advertising and prepped for job fair efforts.
•Researched companies as well as other resources to help the recruiting team pinpoint the best candidates.
•Recruited talent for a limited number of Accounting/Administrative positions.
•Oversaw and managed the new hire on-boarding. Compiled and analyzed data pertaining to the on-boarding then optimized the process to benefit the new hire and company.
•Involved in the development and implementation of system and process enhancements to streamline the recruiting process.
•Facilitated and continually redeveloped new hire orientation.
•Created processes to improve organization and optimization of time and resources while cutting inefficient processes and procedures.
•Supported recruiters, hiring managers, external candidates, and employees throughout the process of recruitment, selection, and on-boarding.
•Reviewed, edited, and posted position requisitions in a multitude of locations, as well as coordinated additional advertising and prepped for job fair efforts.
•Researched companies as well as other resources to help the recruiting team pinpoint the best candidates.
•Recruited talent for a limited number of Accounting/Administrative positions.
Account Manager
Sapphire Technologies
•Identified, researched, and built relationships with prospective clients within my territory that could benefit from our services then built organizational charts from data collected.
•Gathered detailed and complete position requirements from the client to present to the recruiting team.
•Conducted high level negotiations to develop Master Service Agreements including payment terms and invoicing requirements.
•Managed detailed account information such as tracking finishes, negotiating extensions and higher bill rates. Maintained and tracked vendor agreements.
•Organized interview details such as time, place, and proper interview etiquette.
•Gathered detailed and complete position requirements from the client to present to the recruiting team.
•Conducted high level negotiations to develop Master Service Agreements including payment terms and invoicing requirements.
•Managed detailed account information such as tracking finishes, negotiating extensions and higher bill rates. Maintained and tracked vendor agreements.
•Organized interview details such as time, place, and proper interview etiquette.
Technical Recruiter
Sapphire Technologies
•Searched, identified, screened, interviewed, and built relationships with consultants via in-person interviews, phone conversations, and email contact.
•Conducted weekly in-house interviews, identifying potential clients and candidates, prepared consultants for interviews, obtain feedback from consultants and account managers, offered positions, terminated employees, filed timecards, performed reference checks, and exceed weekly sales goals.
•Daily activities included overcoming objections, explaining position requirements, conducting salary negotiations, informing consultants of benefit offerings, sourcing candidates with unique or specialized skills sets, maintain accurate and detailed records, and following Human Resource federal compliance laws.
•Personally built business based upon referrals and outstanding maintenance of relationships.
•Accomplishments: #1 recruiter in local office, #2 recruiter in region, Fielder (most deals company wide in a national account), Fast Tracker (most total deals company wide), chosen for business development training program held in Boston, MA.
•Conducted weekly in-house interviews, identifying potential clients and candidates, prepared consultants for interviews, obtain feedback from consultants and account managers, offered positions, terminated employees, filed timecards, performed reference checks, and exceed weekly sales goals.
•Daily activities included overcoming objections, explaining position requirements, conducting salary negotiations, informing consultants of benefit offerings, sourcing candidates with unique or specialized skills sets, maintain accurate and detailed records, and following Human Resource federal compliance laws.
•Personally built business based upon referrals and outstanding maintenance of relationships.
•Accomplishments: #1 recruiter in local office, #2 recruiter in region, Fielder (most deals company wide in a national account), Fast Tracker (most total deals company wide), chosen for business development training program held in Boston, MA.
Marketing Intern - Parade of Playhouses
Dallas CASA
•Orchestrated “Parade of Playhouses” fundraising event, which raised over $139,000 with a net income of $111,070-a great success (Budgeted net income $70,000)
•Sourced, identified, and trained volunteers for three shift a day, seven days a week for the entirety of the event. Trained volunteers on sales material, procedures, and escalation for same shifts.
•Troubleshot on-site problems such as equipment malfunction, volunteer no-show, and supply shortage. Coordinated with mall management and staff on compliance with standards.
•Informed potential adoptive parents and potential CASAs on the organization. Organized a 900 piece mass mailing.
•Sourced, identified, and trained volunteers for three shift a day, seven days a week for the entirety of the event. Trained volunteers on sales material, procedures, and escalation for same shifts.
•Troubleshot on-site problems such as equipment malfunction, volunteer no-show, and supply shortage. Coordinated with mall management and staff on compliance with standards.
•Informed potential adoptive parents and potential CASAs on the organization. Organized a 900 piece mass mailing.
Szkolenia i kursy
Kursy:
- Marketing
- Marketing
Edukacja
Marketing and Management, magisterskie
Baylor University - Hankamer School of Business
Specjalizacje
Marketing
Kampanie marketingowe/Eventy
Organizacje
Wolontariat:
- Budget Mentor w Interfaith Housing Coalition
- Children’s Dinner Hostess w Interfaith Housing Coalition
- K & 1st Grade Math Teacher w Orphan Outreach
- Shooting Assistant w Elizabeth Toon Charities
- Gate Keeper w Texas Scottish Rite Hospital for Children
- Event Facilitator w Methodist Health System
- Guiding Guests w Ronald McDonald House Charities
- Gift Wrapping & Sorting w Catholic Charities of Dallas, Inc.
- Docent w The Dallas Arboretum & Botanic Garden
- Budget Mentor w Interfaith Housing Coalition
- Children’s Dinner Hostess w Interfaith Housing Coalition
- K & 1st Grade Math Teacher w Orphan Outreach
- Shooting Assistant w Elizabeth Toon Charities
- Gate Keeper w Texas Scottish Rite Hospital for Children
- Event Facilitator w Methodist Health System
- Guiding Guests w Ronald McDonald House Charities
- Gift Wrapping & Sorting w Catholic Charities of Dallas, Inc.
- Docent w The Dallas Arboretum & Botanic Garden
