Jarosław Kończak

Lectures
- Advertising
- Fundamentals of marketing and advertising
- Brand management
- Visual communication
- Communication and marketing sponsorship


Scientific interests
- Sponsorship (sports and cultural)
- Advertising
- Public Relations
- Corporate Communications
- Brand management
- New media

- Promotion of the project „E-books” for schools sponsored by European Union
- Preparation of the promotional and PR strategy of the project, and action plan too.
- Preparation of ideas and running projects of so called „new media”, i.e. fun page of „E-books” YouTube channel, promotional and informative webside.
- Responsibility for series of video interviews for e-learning, films about science experiments and TV advertising production
- Responsibility for press, Internet and TV advertising campaign.
- Media relation; organization and lectures at scientific conferences
- Preparation of documents and analyzes for the Ministry of Education and the Parliamentary Committee

2010 – Present (4 years)

- Self- negotiation of the contract for sponsorship of the Polish National Football Team for 2010-2014 and supplementary contracts.
- Full service of the above contract in terms of PR, marketing, advertising, content and event related.
- Preparation of the strategy of sponsoring activities related to Euro 2012.
- Negotiation with Orange Global Core Team sponsorship agreement of Euro 2012.
- Comprehensive responsibility for the design of the Euro 2012 in the field of hospitality, ticketing, fan zones, PR, events and synergy with sponsorship of Polish National Football Team.
- Work supervision of teams realizing above mentioned responsibilities and coordination of activities of personnel implementing related projects.
- Preparation of strategy, action plan and coordination teams that support marketing of Euro 2012 in the Group TP
- Preparation of ideas and running projects of so called" new media " in the area of sport , i.e. blog platform (blog Euro 2012 and a sports blog ) , Facebook – fun page of Polish Football Team, You Tube - representation movie channel, www.bialoczerwoni.com.pl - official website of Polish National Football Team .

Achievements

- Winning the competition at Talent Group TP (2011) and subsequently participation in a special two-year development program for managers.
- The success of strategy realization combining benefits of football contract and Euro 2012.
- Coordination of marketing and sponsorship activities at Euro 2012
- Establishment of sports online communication system supported by Orange Sport, reaching a few hundred thousand of attendance.

- Creation and implementation of comprehensive strategies for sports marketing.
- Negotiation of the five consecutive contracts with the Polish Football Association and Sportfive regarding sponsorship of Polish National Football Team.
- Responsibility for the implementation of the above contracts, in terms of ATL, BTL, events, VIP trips, PR, internal communications, and the Internet.
- Handling of TP promotional activities during Euro 2008 and the 2006 World Cup.
- Handling of contract with the 2001-2005 Olympic Team and preparation of promotional activities during the Olympics in Athens in 2004.
- Export works regarding sponsorship contract of Idea Ekstraklasa and activities coordination at the level of brand management.
- Preparation and execution of other sponsored contract among others,
- contracts with leading Polish motorcycle speedway riders (Tomasz Gollob and Krzysztof Cegielski)
- Plebiscite on 10 Top Polish Athletes,
- Individual contracts with the Olympians.

Achievements

- Creating the first TP comprehensive sports marketing strategy.
- Preparation of a number of innovative communication campaigns using one consistent communication with number of marketing tools available on the market.

Orange Sport (2008-2010)

- Conducting daily sports services.
- Preparing schedule.
- Commenting matches.
- Conducting sporting events.

Achievements

- Winning the contest at Telekomunikacja Polska for Orange Sport Presenter (one place for nearly 200 applied).
- Preparation feature-length film about the Polish National Team in 2008-2009 (the only film documenting the entire qualifying for the World Cup in the history of the Polish National Football Team).

- Organization and handling of promotional events at TP, including:
- Telestrada - Semi-annual nationwide product road show,
- Holiday road TP show - "TP Auto Tour"
- Event’s organization during the Festival of Stars in Międzyzdroje
- Organization of trips for journalists.
- Ongoing cooperation with the media (preparation of press releases, organizing briefings, press conferences).
- Preparing speeches, letters, and speeches of Management Board Members.
- Drafting internal newspapers and TP websites.

Achievements

- Preparation of a comprehensive communication oth thr major roadtours and other recurring promotional TP campaigns.
- Coordination of event and PR activities in companies belonging to the Capital Group of TP