Jannis Koasidis

Galderma (ex- Nestlé Skin Health) is the world’s largest independent dermatology company.
My role as Global Digital Operations Director is to lead the digital marketing area within a global Digital, Data & Analytics Center of Excellence:

■ Develop company’s overarching digital strategies, governance, suite of digital solutions and partners.
■ Drive premium image of Galderma in online channels with focus on business value and cost efficiency.
■ Orchestrate collaboration with Business Units - Consumer, Prescription Medicine, Aesthetics – as well as IT and Communications.
■ Design and lead a Global Web Transformation program to maximize the value of 200+ websites for the company and its audiences (consumers, patients, healthcare professionals) by improving the way Galderma plans, designs, builds and manages websites.
■ Introduce new governance for Social Media – incl. cleaning-up global presence from 1000+ to 300 best performing accounts, upgrading quality, reach and impact, optimizing the ROI of multi-million yearly investments.
■ Implement HCP portals’ harmonization to improve online experience of healthcare professionals, help
them navigate company’s digital offering, consolidate HCP data to enable informed, coordinated engagement.
■ Streamline digital content production & transcreation at scale to drive cost efficiency, higher quality and consistency.
■ Lead the company’s Digital Academy to build capability and drive new ways of working; defining target operating models, streamlining existing processes, delivering F2F & virtual trainings, i.e. Website Excellence, Content Strategy & DAM, Marketing Automation, Consumer/Customer Journeys, Digital Analytics.

In my previous role, I was leading the Digital Content workstream in a Global Centre of Excellence at Bayer Consumer Health. As a cross-functional leader, I partnered with senior stakeholders across the organisation (global, regional, local) to design digital roadmaps, area strategies and pilots. My focus was on defining best practices, proving value and scaling digital initiatives.

During the first 2 years, my priority was to partner with Bayer's Global Power Brands in driving their digital acceleration agenda, from strategy (e.g. Search, Content, E-commerce, Social Media, Influencer) to implementation (i.e. master content toolkits, localisation & activation across multiple markets, touchpoints and formats). Since 2019, my focus was on driving company-wide transformation in the area of owned touchpoints, content and creative.

One of my priorities was also developing Bayer’s organisational capability in terms of digital and eCommerce best practices.

Here are some of my key achievements:

■ Planned and implemented digital brand strategies for Bayer’s top brands, i.e. Aspirin, Bepanthen, Berocca, Claritin.
■ Defined and led execution of Bayer Website Strategy acting as a global business owner for a complex transition in partnership with Global IT...
■ ... replacing more than 500 websites worldwide with new ones, rooted in Consumer/Shopper Journeys, meeting highest standards of UX and content, and resulting in strong increase of traffic, user engagement and purchase intent.
■ Defined maturity stages, KPIs and measurement frameworks, delivery and governance models across Search, Content, eCommerce, Websites
■ Initiated and led Global eCommerce workstream at Bayer - focusing on strategies, master content toolkits, local implementation and activation (then transitioned to a dedicated team)
■ Established strong relationships with global digital and eCommerce agencies and partners (Google, technology platforms) to constantly optimize business performance.

Warsaw / Geneva / London / New York

Responsible for agency's new business activities and developing the Saatchi & Saatchi IS digital offer worldwide.

Previous roles within the company:

-------
Digital Director – Global GSK Business (05.2015-11.2016):
-------
■ Responsible for quality of digital recommendation and delivery for GlaxoSmithKline within the global Saatchi network;
■ Working with Client’s top global marketing executives in Geneva/Nyon, London, New York and Warsaw;
■ Facilitating digital transformation of Client’s brands on a global level (Fenistil, Lamisil, Theraflu, Otrivin), driving scalability, introducing business processes and KPIs;
■ Piloting innovative digital projects, global brand website masters and their localizations, advanced eCommerce solutions;
■ Co-leading creation of digital strategies, content strategies + executional playbooks (e.g. online video, SEO, rich content);
■ Providing training and support to agency teams in Poland and abroad.

-------
International Account Director - P&G EMEA Business (06.2014-05.2015):
-------
Responsible for one of agency’s key Clients: P&G EMEA (Oral-B, Blend-a-med, Braun, Fixodent), with a multi-million digital budget;
■ Managing a team of senior account managers and executives; and cooperating with several other digital professionals within the agency structure;
■ Managing complex digital projects (websites, eCommerce and omnichannel, mobile, online video) for +50 markets;
■ Growing agency’s digital business and ensuring operational excellence at a regional and local level.

Managing the operations of Astoria Avenue agency – a team of +20 digital marketing professionals:
■ Client service - account and project management;
■ Digital marketing strategy development;
■ Coordinating the creative scope & technical execution of digital solutions: social media presence, websites, Facebook applications, e-commerce, mobile applications, SEM & SEO, online media campaigns, web usability.
■ Selected Clients (major Polish and international brands): Virgin Mobile, Google, UPC (Liberty Global), Radio ZET, Bakoma, PZPN (Polish Football Association), LOT Polish Airlines, Adam Małysz.

Senior Marketing Coordinator / Interactive Production Manager (07.2009-08.2011: Marketing Coordinator)
Working for P&G (world’s largest FMCG company) in the role of an Interactive Production Manager on CEE markets:
■ Responsible for Poland & the Baltic States (07.2009-09.2010), Russia & Ukraine (06.2010-12.2011)
■ Consulting to P&G Brand Teams in the area of digital marketing standards and best practices (SEO & SEM, E-commerce, E-mail marketing, web analytics, B2C websites development, social media, consumer database etc.);
■ Project management – leading flagship digital marketing projects of P&G in Central and Eastern Europe (i.e. key Brands’ websites, E-commerce solutions, E-mail campaigns).
■ Domain & hosting management – supervision, cost optimization of +50 websites/+400 domains.
■ Creation and management of a Share & Reapply platform for P&G global marketing leaders;
■ Participation in planning and negotiating budgets with interactive agencies and stakeholders;
■ Awarded with 3 global “Certificate of Excellence” awards by P&G;
■ Accenture internal trainer in the area of project management.

Project Specialist (02.2008-03.2009: Junior Project Specialist) at Profeo social networking site (a Grupa Pracuj company – Poland’s #1 jobsite):
■ B2B marketing activities, acquisition of partners from media and HR industries;
■ Coordinating the strategy of company's international development (Ukraine, Romania), analyzing CEE markets;
■ Business development (e-recruitment and employer branding solutions) – supervising strategic clients of the company;
■ Promoting the company via B2B & B2C conferences (+50 events: researching, negotiating with organizers, logistics);
■ Representing the company as a speaker and preparing presentations for company's representatives for main national marketing, new media and HR conferences (Konwent HR, Kongres Kadry, Netvision 9, E-commerce 2009);
■ Developing internet tools & functionalities for HR and marketing, i.e. interactive branding solutions.

Cooperation in the field of product innovation (e.g. Langenscheidt dictionaries rebranding) and market research (e.g. interactive advertising in Eastern European markets, innovative packaging etc.).

Management and production of promotions and events for multiple FMCG brands (Lipton Ice Tea, Nescafe, Algida Carte d'Or and many other).