Iwona von Schada Borzyszkowska

- External and internal communication of Sheraton Sopot Hotel;
- Public Relations (day-to-day PR activities management);
- Media relations (key target media, bloggers cooperation, organizing and hosting media visits);
- Spokesperson for the hotel and Brand Ambassador;
- ATL / BTL and digital marketing management (cooperation with advertising agencies and managing project teams);
- Organization and support of public events; Promotional campaigns; Stakeholders’ relations;
- Social media management and monitoring all hotel’s social media channels;
- Preparation of information materials: articles, press releases, information texts, web content, movies;
- Implement and assure visual brand identity, supervising all photo sessions of the hotel according to the Starwood visual standards;
- Web management and creation (the main website of the hotel, the restaurants and spa websites);
- Oversee writing and creative of collateral for MICE facilities, spa, in-room collateral, brochures, newsletters, promotions and all in-house communication channels. Development of brochure and property collateral materials. Supervision of all information associated with the Sheraton brand prepared internally and externally;
- Management of marketing budget throughout year.

- Agency and corporation cooperation in the communication and PR field;
- editorial work – presentation, training, corporate materials;
- media trainings;
- image, product and informational movies realization;
- photo sessions.

- Internal and external communication of Corporate Social Responsibility and Sustainability;
- development of corporate social responsibility strategy and sustainability strategy;
- organization and support of IKEA store customer events;
- organization and support of media events;
- preparation of information materials: articles, press releases, information texts, web content, internal magazines, movies;
- managing project teams (till 20 people), Advertising and PR agencies and NGO’s;
- responsible for global campaigns implemented on a country level;
- social media campaigns;
- managing communication budget;
- corporate and local CSR and sustainability projects.

- corporate internal and external communication for all departments and subsidiaries of Lafarge in Poland;
- raising awareness of phenomenon of CSR: developing strategies, creating detailed plans, building relationships with partner organisations, implementing and coordinating a range of alternative activities and initiatives designed to have an effective and genuine positive impact on the environment and local communities;.
- organization of external events for media representatives, stakeholders and local societies (concerts, charity auctions, exhibitions, job fairs, open days, media trips, etc.);
- organization of internal co-worker events, meetings, integration, communication campaigns and internal corporate activities;
- establishing and maintaining effective working relationships with local officials and media representatives;
- rebranding and new communication policy implementation;
- managing communication budget;
- managing project teams (till 10 people), Advertising, Event and PR agencies;
- preparation of information materials: articles, press releases, web content, internal magazines, movies, fact sheets, brochures, catalogues, photo sessions;
- creation of a new company website and its management;
- supervision of all information associated with the Lafarge brand prepared internally and externally;
- managing internal projects and campaigns (safety, health, innovation, etc.)

- providing and conducting promotional campaigns;
- organizing product events;
- preparation of information & marketing materials: brochures, press releases, information texts, articles, web content;
- creation of a new company website and its management: develop, support and update web-resources;
- development and update of media and event calendars, media planning;

Responsible for the complete news preparation process

- articles, interviews, reports, photo reporter