Grzegorz Ohst

Duties : management of national & regional local chain key account managers’ team (Alma, Piotr i Paweł, Polomarket, Eko, Stokrotka, Marcpol and all major regional chains) :
- supervision over yearly revenue target realization
- development & harmonization of trade terms for all local & regional chains
- development of harmonised promotional strategy
- yearly negotiations strategy preparation
- development & supervision over total local chains’ budgets

Duties : creation of display strategy for the whole CEEMA region, harmonization & optimization of displays portfolio for coffee, chocolate, biscuits categories across CEEMA region including :
- identifying countries preferences, needs and limitations
- briefing regional display producers & agencies
- development of the new displays portfolio with agencies
- updating countries on project progress (monthly debrief)
- driving innovation via creation regional innovation team
- development of e-catalogue for all regional displays portfolio

Duties : assignment and supervision of trade marketing & category management budget dedicated to traditional and modern channels, development and implementation of trade marketing strategies,creation of annual and monthly trade marketing activity plans and priorities with support tools and communication those plans to Field Sales Force, preparation and management of distribution and merchandising standards for Sales Dept., category management processes leadership with key customers for all 3 categories (coffee, chocolate, biscuits), co-operation with BTL agencies and development of:
- merchandising programs incl. promotional, expositional and communication materials for specific channel, predominantly prepacked stands for both channels
- volume programs for traditional channel
- distribution activities via wholesale and modern C&C channels,
- development and execution of tailor-made consumer promotions for specific modern channel customer (incl. lottery or contest),
- special big events with modern trade customers (i.e.
exposition of big Milka cows on stores, big Kronung
steaming cup)
- aisle reinventions in International & Local chains stores

Duties : assignment and supervision of trade marketing budget dedicated to traditional and modern channels, development and implementation of trade marketing strategies, creation of annual and monthly trade marketing activity plans and priorities with support tools for all brands (Milka, 3 Bit, Prince Polo, Alpen Gold, Jacobs, Maxwell House, Carte Noire, Cote d’Or, Delicje, Lu Go, Petitki, Pieguski) for Kraft field sales force and communication those plans to Sales Force,co-operation with BTL agencies and development of:
- merchandising programs incl. promotional, expositional and communication materials for specific channel, predominantly prepacked stands for both channels
- volume programs for traditional channel
- distribution activities via wholesale and modern C&C channels,
- development and execution of tailor-made consumer promotions for specific modern channel customer (incl. lottery or contest,
- special big events with modern trade customers (i.e.
exposition of big Milka cows on stores, big Kronung
steaming cup)

Duties : assignment and supervision of trade marketing budget dedicated to modern channels, development and implementation of modern channels strategies, creation of trade marketing activity plans and priorities for specific modern channels and customers of all KFP brands (Milka, 3 Bit, Prince Polo, Alpen Gold, Jacobs, Maxwell House) and communication those plans to Sales Force, co-operation with BTL agencies and development of :
- tailor made promotional, expositional and communication materials for specific modern channel,
- volume activities for modern channel (hypers, supers)
- distribution activities via modern C&C channel,
- development and execution of tailor-made consumer promotions for specific modrn channel customer (incl. lottery, contest, co-promotions with other companies)
- special big events with modern trade customers (i.e.
exposition of big Milka cows on stores)

Duties : channel management within MKA customers,
sales, competition, market and research data analysis for MKA channels, weekly volume plans preparation by MKA client, assignment and control over trade incentives and discounts budgets of MKA clients, listings sets organisation (documentation, samples/mock-ups, presentations), logistics information service for MKA Sales Force team, development and implementation of modern channels strategies, trade activity plans and priorities for MKA clients of all KFP brands (Milka, 3 Bit, Prince Polo, Alpen Gold, Jacobs, Maxwell House), co-operation with BTL agencies and development of :
- tailor made promotional materials for specific channel,
- volume activities for specific channel,
- distribution activities via C&C channel,
- development and execution of consumer promotions
for specific MKA client (incl. lotteries, contests,
co-promotions with other companies),
- launch of special, tailor made products for specific
MKA customer

Duties : overall channel management,
sales, competition, market and research data analysis by channel, preparing yearly sales plans & monthly /weekly forecasts, assignment and control over trade incentives and discounts budgets by channel, logistics information service for Field Sales Force, development and implementation of trade activity plans and priorities for Milka & 3 Bit brands by channel, co-operation with BTL agencies and development of :
- promotional materials for specific channel,
- distribution drive activities for specific channel,
- merchandising / visibility drive activities,
- volume / loyalty drive activities for specific channel, development and execution of promotions for specific channel including launch of specific products (especially MKA customers)

Duties : sales and marketplace analysis,
development of strategic marketing plans, supervision of
products profitability, assignment and control over brand
budget, launch of new products, sales forecasting ,
co-operation with ATL/BTL Agencies and overall
media planning : TV, press, billboard and KA animations
campaigns, Polish adaptations of original TV spots,
children events sponsorships, organisation and
supervision of PR events ( Monopoly Game Polish
Championships of Journalists, Monopoly Game Polish
Championships of Primary Schools, Mastermind Game
Road Show, Summer Seaside Road Shows with Koosh)
organisations and implementation of co-promotions
with other companies : Citi Bank – Monopoly game,
PepsiCo – Twister game, Warner Bros. – Koosh Toys

Duties : sales and marketplace analysis,
development of strategic marketing plans,
supervision of products profitability, definition and
implementation of optimal portfolio system, sales
forecasting, co-ordination of TV spot production,
organisation and supervision of consumer promotion,
new products launches