Temat: Sprzedam książkę Consumer Behavior: In Fashion, 1st ed,...

Consumer Behavior: In Fashion, 1st ed, Nancy J. Rabolt Michael R. Solomon

Stan - bdb (wewnątrz zaznaczenia na kilku stronach)

Na życzenie wysyłam fotki książki. Wystawiam rachunek (za sprzedaną książkę, nie za fotki).

Cena - 70zł

O książce

Fashion is a driving force that shapes the way we live—it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture—one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers.

Among other special features, this comprehensive text:

Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter

Relates consumer behavior concepts specifically to fashion products and processes

Integrates the rapidly-evolving domain of fashion e-commerce

Uses numerous fashion ads to explore how fashion companies attempt
to communicate with their markets

Includes both a marketing and consumer approach to the business of
fashion

Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues

Includes a chapter on consumer protection by business, government,
and independent agencies

Temat: Sprzedam książkę Consumer Behavior: In Fashion, 1st ed,...

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