Dominik Szewior decolights.pl
Temat: Ciekawy wpis na blogu
Po angielsku, nie na blogu, ale ciekawe i wartościowe:A Touching Way to Enhance Value
As the Greek legend goes, the god Dionysus offered King Midas a reward of his choosing for acting kindly toward Dionysus’s friend. Midas requested that everything he touch turn to gold, a power that was immediately granted by Dionysus. Of course, we all know this is a fairytale—that objects can’t simply turn into gold just because they’re touched. Or can they?
According to consumer researchers Joann Peck and Suzanne Shu (2009), physically touching a product might not exactly turn it into gold, but it does increase its perceived value. In several experiments, they show...
http://www.insideinfluence.com/inside-influence-report...