Temat: z UK: Pharmaceutical brands fail to react to patient...

LONDON - Healthcare and pharmaceutical brands are failing to embrace digital promotion and marketing despite the rising popularity of patient websites set up by people outside the industry according to findings from a Millward Brown survey.

The report, which surveyed GPs throughout the UK, highlighted that healthcare and pharmaceutical brands were failing to react to the growing numbers of user-generated websites, many of which reported negatively on patient care and prescription drugs.

The poor exploitation of digital marketing in the healthcare and pharmaceutical sectors came, the report showed, despite the findings that GPs are receptive to engaging online as they spend more time in the day working online, turning to blogs, social networking sites and websites for information and advice.

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