Temat: Hurun Report 2007 Most Valuable Chinese Brands

Rank Brand Value US$m% of Market Cap Industry Head Office

1 China Mobile 37,000 20% telecom Beijing
2 ICBC 21,000 9% financial services Beijing
3 Bank of China 15,500 9% financial services Beijing
4 CCB 11,000 8% financial services Beijing
5 China Life 9,000 6% financial services Beijing
6 Agricultural Bank of China 8,000 6% financial services Beijing
7 China Telecom 5,000 12% telecom Beijing
8 Huawei 3,640 14% telecom Guangdong
9 China Merchants Bank 3,500 10% financial services Guangdong
10 Bank of Communications 3,450 7% financial services Shanghai
11 Ping An 3,180 7% financial services Guangdong
12 Wuliangye 3,100 25% alcohol Sichuan
13 Moutai 2,600 23% alcohol Guizhou
13 China Citic Bank 2,600 5% financial services Beijing
15 China Unicom 2,550 14% telecom Beijing
16 Wahaha 1,870 24% beverages Zhejiang
17 China Netcom 1,690 10% telecom Beijing
18 CCTV 1,660 15% media Beijing
19 Suning 1,620 25% retailer Jiangsu
20 Mengniu 1,330 30% beverages Inner Mongolia
21 Haier 1,300 29% consumer electronics Shandong
22 GoMe 1,210 25% retailer Beijing
23 Minsheng Bank 1,010 6% financial services Beijing
24 China Industrial Bank 970 5% financial services Fujian
24 Air China 970 10% air transportation Beijing
26 Li-ning 940 40% apparel Beijing
27 Quanjude 820 45% restaurants Beijing
28 QQ 810 14% internet services Guangdong
29 Lenovo 790 25% computer Beijing
30 Pudong Development Bank 780 5% financial services Shanghai
31 Vanke 750 8% real estate Guangdong
32 Tsingtao 700 25% alcohol Shandong
32 Alibaba 700 14% internet services Zhejiang
34 Country Garden 650 6% real estate Guangdong
35 ZTE 580 10% telecom Guangdong
36 Midea 530 23% consumer electronics Guangdong
37 Synear 490 30% food Henan
38 Yili 480 24% beverages Inner Mongolia
39 Zhonghua 440 20% tobacco Shanghai
40 Huiyuan 420 24% beverages Beijing
40 Changyu 420 13% alcohol Shandong
42 Yurun 400 23% food Jiangsu
42 Gree 400 20% consumer electronics Guangdong
42 China Overseas Property 400 4% real estate Guangdong
45 TCL 390 23% consumer electronics Guangdong
45 Bosideng 390 30% apparel Jiangsu
47 China Southern Air 360 10% air transportation Guangdong
47 Bright Dairy & Food 360 24% beverages Shanghai
49 Hisense 350 20% consumer electronics Shandong
49 Changhong 350 20% consumer electronics Sichuan
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methodology:

The ‘Hurun Report 2007 Most Valuable Chinese Brands’ measures the brand equity of China’s top fifty brands. Hurun Report’s ranking takes into account a combination of financial data – to calculate the present value of the earnings that the brand is expected to generate in the future – and consumer research. It is the first ranking to include both listed and non-listed companies. As part of its continued focus into China’s private sector, Hurun Report expanded its research to produce a list of the fifty Most Valuable Privately-Held Chinese Brands, brands that have been built up without the strong background of the government.

Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, product delivery, clarity of positioning, and leadership. Hurun Report measured consumer perception by a combination of an online survey of 709 Chinese consumers’ brand preferences carried out by GMI, a global market research software company, and the number of times a brand was searched for on Baidu, the leading Chinese language Internet search provider, over a nine month period between June 30, 2006 and April 18, 2007. Hurun Report ranked the average of the results of these two consumer surveys on a basis of 5 (high brand recognition) to 1 (least recognition).

As the distribution networks of companies mature, so the equity of a brand begins to come into its own. In a market with a “middle-class” – earning at least US$2,500 per year – of between one hundred and three hundred million people, a figure that is expected to grow to between 400 and 600 million people by 2015, expect to see the value of these Chinese brands continue to grow in leaps and bounds.

http://www.hurun.net/listen67.aspxMarcin Nowak edytował(a) ten post dnia 04.11.07 o godzinie 00:21