Temat: Great advertising connects.

Hi business english enthusiasts :)
Since its been a while from last discussions
let's shift gears and talk about advertising.

Nowadays advertising has a tough job - people don't pay attention.
Everybody is on their Nokia, Blackberry, iPhone, GameBoy, PSP, etc. you name it.
And worst - NO ONE CARES.

We only care when in need, altough there is a way out:
through emotion.
Whether you generate fear, laughter, frawn or shock, you have to connect emotionally.
Your execution has to be creative, brave and connect with me,
because if it doesn't I don't care how much time and money you invested to try to catch my attention,
it is not going to happen.

So without further I do, here are some of my favorite worldwide advertising examples,
feel free to comment, contribute yours.

In a while I will include great books and blogs about advertising.

Enjoy and think about it if you work for an ad agency,
or in any type of advertising.

http://www.youtube.com/watch?v=exkfGhz-YsU&feature=rel...



























Krzysztof Dargiewcz edytował(a) ten post dnia 30.08.09 o godzinie 01:45