Temat: Taobao Appoints Ye Peng as Head of Taobao Mall

Taobao Appoints Ye Peng as Head of Taobao Mall

HANGZHOU, China, October 12, 2010 – Taobao, China’s largest and most comprehensive online retail destination, has appointed Ye Peng as vice president with responsibility for operations of Taobao Mall, a dedicated B2C platform within Taobao featuring more than 30,000 local and global brands selling merchandise direct to Chinese consumers. Daniel Zhang, Taobao’s chief financial officer and interim head of Taobao Mall, will return to his full-time duties as CFO.

“With his extensive experience in sales, marketing and business operations, Ye Peng will help further drive the development of Taobao Mall's comprehensive e-commerce infrastructure, and build on the achievements of Daniel and his team that has made Taobao Mall the fastest growing segment on the entire platform.” said Jonathan Luk, CEO and president of Taobao.

Prior to joining Taobao, Ye was most recently chief operating officer at Baidu. He has served as country general manager for China at Apple and vice-president of APAC at Motorola. He has also held various senior positions at Nortel Networks in China and Europe. Ye holds a doctorate in information and software engineering from the University of Ulster in England, and an EMBA degree from the China Europe International Business School. He will be based in Hangzhou, China.


About Taobao

Launched in 2003, Taobao (http://taobao.com) is the largest Internet retail website in China. It has the most comprehensive product offering, with more than 400 million product listings at any given time, and serves more than 210 million registered users as of July 2010. Transaction volume on Taobao (gross merchandise volume or GMV) exceeded RMB200 billion (US$29 billion) in 2009. According to government statistics, online retail equaled approximately 1.98 percent of China's total retail trade in 2009. Taobao receives more than 40 million unique visitors daily and is one of the top 20 most visited sites in the world according to Alexa. Taobao is the primary online shopping destination for the largest online population in the world.*

Taobao is wholly owned by Alibaba Group.

* According to China Internet Network Information Center (CNNIC), China had 384 million Internet users as of December 31, 2009.

About Alibaba Group

Alibaba Group is a global e-commerce leader and the largest e-commerce company in China. Since it was founded in 1999, Alibaba Group has grown to include the following core businesses: Alibaba.com (HKSE: 1688; 1688.hk), Alibaba Group's flagship company and the world's leading B2B e-commerce company; Taobao, China's largest Internet retail Web site and a one-stop platform for shopping, socializing and information sharing; Alipay, China's leading third-party online payment service; Alibaba Cloud Computing, a developer of advanced data-centric cloud computing services; and China Yahoo!, one of China's leading Internet portals.

More: http://Alibaba.com

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